MGA Entertainment (MGAE) and Riva Technology and Entertainment (RTE) have signed multiple brand licensing deals to develop and publish mobile games based on MGAE properties L.O.L. Surprise! and Rainbow High.
MGAE debuted Rainbow High in July 2020, while L.O.L. Surprise! has been a top toy property of the year several years in a row.
RTE has built gaming companies for over 20 years, in addition to securing and developing licensing deals and IPs in Hollywood, Bollywood, sports, and gaming.
“MGA Entertainment boasts a diversified portfolio of leading brands, and they build fantastic award-winning toys. Our vision of bridging the world of mobile gaming with consumer products and the toy culture is strongly aligned. I admire them for their consistent growth over the years and the incredible efforts they have accomplished, creating a universe that each of their collections represents,” said RTE CEO & Founder, Paul Roy. “RTE always strive to associate with the biggest and the best and MGAE is certainly that. Details of the upcoming games will be announced soon.”
Isaac Larian, CEO and Founder of MGA Entertainment added, “We are delighted to partner with RTE who has a proven track record for working with the biggest IPs and delivering top quality results. Our digitally native fans want to experience our award-winning brands across all platforms and mobile gaming is a strategic focus for us in 2021 and beyond. It is MGA’s goal to expand both digital gaming and NFTs in a significant way.”