New Product News

Hasbro Nerf & Monopoly Brands Partner with Roblox


Hasbro and Roblox Corporation announced an official partnership to introduce a range of Roblox-inspired Nerf blasters as well as a Roblox version of the Monopoly board game.

The Nerf Roblox blasters represent the most popular experiences and games from the Roblox online global platform, including Adopt Me!, ArsenalJailbreakMad CityMurder Mystery 2, and Phantom Forces. They will hit U.S. shelves in fall, with additional markets to follow. Each of the blasters will include a code that fans can redeem to equip their avatar with a virtual blaster that can be used in the game that inspired it.

The Monopoly: Roblox 2022 Edition board game lets fans collect and trade popular Roblox experiences while playing the Roblox-inspired version of the game. Each Monopoly game will include a code to redeem for an exclusive virtual item. The Monopoly: Roblox 2022 Edition board game is available now for pre-order on Hasbro Pulse for fans aged 16 and older in the U.S. and Canada and at Big Bad Toy Shop.

“We are thrilled to bring Nerf Nation and the Roblox community together for the first time with an incredible line of blasters we know they will be clamoring to get their hands on,” said Adam Kleinman, Vice President, Nerf Global Marketing. “Our design teams have done a phenomenal job capturing the creativity and essence of Roblox creators and their most immersive, innovative Roblox games in Nerf blaster form and we can’t wait to deliver these new items to Roblox fans around the world.”

“Roblox values the incredible contributions of its community of creators, and our partnership with Nerf is an ideal way to bring their inspiring creations on the platform to life for millions of Roblox and Nerf/Monopoly fans to enjoy in the metaverse as well as in real life,” said Craig Donato, Chief Business Officer at Roblox.

Additionally, later this year, Nerf will be embracing the power of the Roblox platform and launching its own Nerf-branded experience on Roblox for its fans. Details on the launch will be revealed later this spring.