Crazy Aaron’s Named Official Toy Bank Sponsor for 2020
A portion of sales from a “special edition” orange putty by Crazy Aaron’s and inspired by the Toy Bank’s signature color will benefit the Toy Foundation.
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PlayMonster Invites Kids to Build to Battle in an Epic New Mission with the Launch of Snap Ships
Snap Ships invite kids to build, battle and display an array of spacecrafts, merging two play patterns for boys — action-play and construction.
Popular TikTok Content Creators WeWearCute Partner with Spin Master on New Stationery, Craft and Activities Line
Under Spin Master’s new inkFLUENCER™ brand, a tween-focused stationery, craft and activities line inspired by fashion and influencers, WeWearCute will unveil two feature items exclusive to Walmart this October, followed by a larger assortment of activity items in 2021.
JG & the BC Kids Starts Pre-Production with Toonz Media Group, Elijah Rock Productions, and Ericka Nicole Malone Entertainment
Janet Hubert will produce the feature-length JG and the BC Kids animated movie, followed by a TV series aimed at kids ages 5 to 9.
Mary Meyer Creates New Baby Einstein Line
Mary Meyer Stuffed Toys has created a new line in collaboration with Kids2 called Baby Einstein First Discoveries, focused on bringing all of baby’s senses into playtime.
Cloudco Entertainment Signs Agency Deal with J&M Brands for Care Bears in Three Countries
Cloudco Entertainment has signed an agency deal with J&M Brands to manage the Care Bears brand across Belgium, the Netherlands and Europe.
Fred Rogers Productions and 9 Story Brands Add Partners to Daniel Tiger’s Neighborhood Licensing Program
New and extending offerings from Daniel Tiger’s Neighborhood licensing partners span apparel, publishing, toys, and more.
WildBrain CPLG Works Out Deal with Richard Simmons
Licensing agency Wildbrain CPLG has taken worldwide representation rights for 1980s fitness expert Richard Simmons.
Bluey Season 2 Premieres on July 10 in the U.S.
Preschool series Bluey returns this summer for a second season in the U.S. on Disney Channel and DisneyNOW.