Hasbro Updates on its Global COVID-19 Response
Hasbro shared an update on their global response efforts to the COVID-19 pandemic as they help to make a difference in this time of uncertainty.
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WowWee Launch Baby Shark Toy School Campaign
WowWee launches Baby Shark Toy School Campaign to provide fun ideas to help preschoolers and young children stay busy at home during this stay-at-home quarantine.
Brand Central Announces New Partnerships for Kraft Heinz
The Kraft Heinz Company, with its licensing agency Brand Central, is expanding into merchandise with the launch of its consumer products program. The new licensed partners are creating an assortment of branded products leveraging the iconic Kraft Heinz brands including Planters, Kool-Aid, Heinz, Jell-O and more!
Little Tikes Creates LEV LOVE System for Doctors and Patients to Help Fight COVID-19
Little Tikes expands product portfolio to create the LEV LOVE system for doctors and patients to help fight the spread of COVID-19. The first two LEV LOVE items are the LEV LOVE Care Provider Mask for Doctors and the LEV LOVE Ventilator Mask for Patients, both will begin production this week.
Homebound ‘Kidults’ Helping to Drive Construction, Game, Puzzle Boom
The sharp rise in sales of puzzles, games and building sets (widely publicized and extremely logical in these “shelter in place” times) has seen the continued emergence of “kidults” — grownups filled with nostalgia and perhaps seeking out new activities – as a driving force in those categories that was underway even before the pandemic struck.
Toy Fair New York 2021 Renewals Delayed
By now, the renewal season for the more than 1000 companies intending to exhibit at Toy Fair New York 2021 would be many weeks underway with a deadline set for later in April. Historically, as soon as the prior year’s show wraps, the renewal process for the next year’s show begins. However, with each day presenting new challenges for those operating businesses amid the COVID-19 crisis, The Toy Association has decided to continue to delay the 2021 exhibitor renewal season for Toy Fair New York.
Super Impulse Brings Back Rubik’s Revolution
Super Impulse USA, LLC in partnership with Rubik’s Brand Ltd. is set to relaunch hit game, Rubik’s Revolution along with a new colourful range of hands-on toys to their roster that provide individuals and families with a new way to play during this extra time spent at home.
Jazwares acquires Kellytoy
Alleghany Capital Corporation has announced that its subsidiary, Jazwares, has acquired a majority stake in Kelly Toys Holdings. Kellytoy is a manufacturer of everyday and seasonal plush toys, known principally for its Squishmallows brand.
Hasbro Launches ‘Bring Home The Fun’ Initiative for Families Staying Indoors
Hasbro announced Bring Home the Fun, an initiative to provide families with resources to help keep kids occupied and engaged during extended time indoors.