Search Results for: toys r us

Mattel and Devolver Announce Presale for Masters of the Universe x Fall Guys Toys

Mattel, Inc and Devolver Digital announced that they will soon be accepting pre-sale orders for a special release of Masters of the Universe x Fall Guys toys. The limited-edition action figure multipack features Fall Guys Beans as He-Man, Skeletor, Teela, and Battle Cat in a chunky 3.5” scale, bringing the four pop culture staples together in unique packaging that pays homage to the worlds of both Eternia and Fall Guys. Each figure comes with four points of articulation and a unique accessory: He-Man with Power Sword, Skeletor with Havoc Staff, Teela with Sword of the Captain of the Guard, and Battle Cat with Armored Helm. For a limited time, the $50 action figure multipack will be available to preorder on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform. Product will ship in Summer 2023.

Afro Unicorn Selects Just Play as Master Toy Licensee

Leading global toy company Just Play announced a Master Toy licensing agreement for Afro Unicorn, a brand developed by April Showers, because representation matters. Just Play has worldwide rights to manufacture and distribute products inspired by Afro Unicorn including, but not limited to, Dolls, Figures, Playsets, Collectibles, Role Play, Plush, Activities, Novelties, Construction and collaborations with Just Play-owned Shrinky Dinks. Just Play’s Afro Unicorn products will launch at major retailers by Spring 2024.

Marine Toys for Tots Celebrates its 75th Year as it Kicks Off the 2022 Holiday Campaign

Marine Toys for Tots, the U.S. Marine Corps Reserve’s premiere Community Action Program, announces its 75th Anniversary of supporting children in need across the Nation and the kick-off of the Program’s 2022 holiday campaign. The idea of the Marine Toys for Tots Program began in 1947 at the helm of Marine Corps Reserve Major Bill Hendricks. Major Hendricks’ wife, Diane, was the inspiration behind the Program after she asked Major Hendricks to deliver some handcrafted dolls to an agency that supported children in need. When Major Hendricks reported back to his wife that he could not find an agency for the handcrafted dolls, Diane encouraged her husband to “start one”!

Monster Jam and Spin Master Set Guinness World Record Title for Largest display of Monster Truck Toys

Monster Jam, the larger-than-life sport that leaves fans on the edge of their seats, has etched itself in the history books yet again alongside leading global children’s entertainment company Spin Master, its global toy partner. Together, the pair set the Guinness World Record for the largest display of monster truck toys, 10,005. Guinness World Records, the global authority in record-breaking, validated the official title at Camping World Stadium in Orlando, Florida on Saturday, October 29, 2022. Following the stunt, all the trucks will be donated to a children’s charity organization.

Planet-Friendly Toy Brand Playper Launches Curious Kingdom Playset

Playper, a sustainability-driven toy company, announces the launch of the Curious Kingdom playset, introducing an innovative new play experience that combines classic building play and educational, digital learning experiences for the first time with a plastic-free playset. Built with PlayperBoard , an eco-friendly, 100% plastic-free material that contains no toxic materials or dyes, the Curious Kingdom playset not only opens a world of imaginative playtime with fun, engaging characters and stories, but it brings them to life through a magical AR experience. The corresponding, free Curious Kingdom app, available on the App Store or on Google Play, unlocks even more fun and excitement through fun learning games and activities, animated episodes with interactive stories, music, and hidden surprises that are specific to the Curious Kingdom playset.

Shashibo Hits #1 Best Seller on Amazon in Toys & Games Category

Shashibo, the wildly popular puzzle cube craze made by Fun in Motion Toys, is the #1 best-seller (Toys & Games) on Amazon, and is experiencing strong sales in specialty stores everywhere. Shashibo is also #1 best-seller on the Amazon Puzzles list, as further validation of its ongoing success.  Shashibo is fast approaching a milestone 5,000,000 cubes sold since its introduction in 2019, and and is on a course to top that mark by the Holiday season.  Shashibo has defied the odds with its staying power, thanks to its basic creative appeal, as well as the new models that continue to launch periodically, keeping fans interest continuously peaked. 

‘Merry Magformers’ Buy, Get, & Give Campaign Launches to Support the Ronald McDonald House!

Magformers LLC, an award-winning toy company and leader in the magnetic construction space, kicks off the holiday season early this year to support families and children in need with its ‘Merry Magformers’ Buy, Get & Give campaign. Beginning on 11/1, with every purchase of the Magformers Designer Carnival 46Pc and/or the Tileblox Rainbow 20pc on Magformers.com, the company will donate one to The Ronald McDonald House Charities Detroit (RMHC). To add additional cheer, Santa’s elves will hand deliver the toys directly to The Ronald McDonald House Charities Detroit (RMHC) on Giving Tuesday, November 29th at 10 am.  

FAO Schwarz Celebrates 160 Years of Toys, Hosts Epic Birthday Party at Rockefeller Center Store

FAO Schwarz, New York City’s most iconic toy store and the oldest toy store in the U.S., celebrated 160 years of toys and inspiring awe and discovery in October, and everyone was invited! At their flagship store at Rockefeller Center, FAO Schwarz hosted a free, family-friendly event on Saturday, October 8 to celebrate FAO Schwarz Day with the most epic birthday party. The celebration took  over Rockefeller Plaza and included live performances, sweet treats and a host of fun-filled activities!