Licensing News

Afro Unicorn Selects Just Play as Master Toy Licensee

April Showers Afro Unicorn Just Play

Pictured above: April Showers – Founder and CEO of Afro Unicorn


Leading global toy company Just Play announced a Master Toy licensing agreement for Afro Unicorn, a brand developed by April Showers, because representation matters. Just Play has worldwide rights to manufacture and distribute products inspired by Afro Unicorn including, but not limited to, Dolls, Figures, Playsets, Collectibles, Role Play, Plush, Activities, Novelties, Construction and collaborations with Just Play-owned Shrinky Dinks. Just Play’s Afro Unicorn products will launch at major retailers by Spring 2024.


The Afro Unicorn brand, which also includes apparel, accessories, and party supplies, is meant to inspire and remind girls that they are unique, divine and magical. Afro Unicorn and Just Play are aligned in their vision to uplift, inspire and to advocate for women of color to achieve greatness.


“I am excited to partner with Just Play to bring Afro Unicorn to life for children of color and diverse backgrounds,” stated April Showers, Founder and CEO of Afro Unicorn. “Just Play’s experience in bringing diverse and inclusive products to the toy aisle makes them the perfect partner for Afro Unicorn. I knew Just Play was the right partner when I turned over an Ada Twist, Scientist toy and saw the Just Play logo on the back. Their history of building inclusive brands aligns with my passion and mission to elevate black stories and inspire future generations to dream big!”


Sunny Lauridsen, Senior Vice President of Brand Strategy and Licensing at Just Play stated: “April is a dynamic creator with passion, energy and hustle. At our first meeting, we knew we had to be a part of April’s vision. It is a privilege to be her partner on Afro Unicorn and to bring these beautiful characters to life in toys.”