Search Results for: toys r us

Mattel Announces Multi-Year Agreement with SpaceX to Produce Toys and Collectibles

Mattel, Incorporated has announced that it has entered into a multi-year agreement with SpaceX to create and market products that inspire children and collectors alike to tap into their inner space explorer. In 2023, Mattel will begin releasing SpaceX-inspired toys under its iconic Matchbox property. Simultaneously, astro-inspired collectibles will start to debut on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform.

Mega Star Addison Rae Announces Her First Toy Line in Partnership with Bonkers Toys

Addison Rae, one of the most popular stars on social media with over 100 million followers, is announcing her first toy line in a partnership with Bonkers Toys brokered by IMG. The next iconic fashion doll line has arrived! The collection will be available to pre-order from Walmart.com this week and will be released in Walmart stores, Amazon, and other US retailers, as well as Smyth’s in the UK and Kmart in Australia next month.

TCG Toys Twists-Up the Puzzle Aisle with Spin Flip

Spin Flip, TCG Toys’ new 360-degree handheld puzzle, is part brain teaser, and part gizmo, fidget and art; spin it, flip it, solve it! A shifting amalgam of mechanics and gadgetry, this 2-sided “puzzle-vation” is set to fascinate and inspire adventurous puzzlers to solve it. Spin Flip arrives on shelves this Fall. “There is nothing quite like trying to solve a puzzle that fits in the palm of your hands,” said Michael Albert, Chief Executive Officer, TCG Toys. “Spin Flip is one of those addictive, feel-good, can’t put down fidgets, that is also an engaging puzzle that displays the coolest art once complete! Plus, you can do it again and again!”

Kangaru Toys Brings a Sweet-Smelling Dimension to Care Bears

Kangaru Brands, an innovative stationery and craft manufacturer, announces a program of licensed scented stationery, activity kits, art supplies, and more for retailers and fans to enjoy in partnership with Cloudco Entertainment-owned, Care Bears property.

Black-Owned Toy Start-Up Purpose Toys Unveils New Naturalistas Pixie Puff Collection on National CROWN Day

Purpose Toys, one of the largest Black-owned toy start-ups, announced their new forthcoming Tightly-Coiled Natural-Hair Fashion Doll line, the Naturalistas Pixie Puff Collection, a celebration of short and chic natural hair styles, this past National CROWN Day on Instagram @MyNaturalistas. CROWN Day is holiday that celebrates the first signing of the CROWN Act into legislation in California, on July 3, 2019. The CROWN Act is legislation aimed to outlaw Natural-Hair discrimination in schools and the workplace.

The LankyBox Toy Line by Bonkers Toys Will Have Fans Unboxing the Fun for the Very First Time

LankyBox fans are receiving their greatest wish as the pair’s first retail toy line, in partnership with Bonkers Toys, hits shelves and websites July 2022. LankyBox is the most viewed YouTube gaming duo in the world and is consistently one of the highest ranked channels by views in the U.S. (Tubefilter 2022). The high-energy stars, Justin and Adam, along with their cast of animated characters including Boxy, Foxy, and Rocky, create the ideal content to anchor a top-selling toy line. With over 1.5 billion video views per month and 25 billion lifetime views, the LankyBox line is going to set the bar high for influencer-based collectibles.

Schleich USA Launches “Share Your Stories” Contest with FAO Schwarz as Part of Global Brand Campaign

With its global brand refresh and ad campaign now underway, Schleich USA has partnered with iconic toy store FAO Schwarz to launch the Share Your Stories photo contest. What do polar bears dream of? Do giraffes grow in the rain? These are just some of the big questions that Schleich inspires as kids experience the limitless joy of storytelling through everyday play with its uniquely authentic characters and sets. This summer, the 87 year old company that lets kids’ imaginations run wild is realigning its brand under a new vision of shaping storytellers for life. 

GigaPets and Top Secret Toys Celebrates 25 Years of Play with Relaunch

GigaPets, the take-it-anywhere interactive pets that need your love and attention to raise them into a healthy, happy virtual pet, celebrates 25 years since they emerged as the number one simulated toy pet brand in the U.S. in the 90’s! To commemorate the momentous occasion, the inventors of GigaPets, Top Secret Toys, is relaunching the original and nostalgic CompuKitty with a new friend, StartCat! The classic hit toy is back and better than ever – reimagined and redesigned for day after day engagement and entertainment for a whole new generation of fans.