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Royaltie$, September 2009
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Magazine Royaltie$

Royaltie$, September 2009

By aNb Mediaaccess_time16 years ago

In this issue:

  • Hilco Consumer Capital: Bringing Brands Back by Paul Narula
  • Building a Home Brand by Paul Narula
  • Sullied Celebrities as Brand Representatives by Chris Adams
  • Managing Through a Crisis by Nancy Lombardi
  • Brand Name vs. Private Label: Reframing the Concept of Value by Nancy Lombardi
  • Michael Jackson: The King of Merchandise by Nancy Lombardi

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