When cocky test pilot Hal Jordan is given a mystical green ring, he finds himself with otherworldly powers, as well as membership into the Green Lantern Corps, a group tasked with keeping peace within the universe. On June 17, 2011, moviegoers can see how the rest of the Green Lantern story plays out. Starring Ryan Reynolds as Hal Jordan/Green Lantern (with Blake Lively, Tim Robbins, and Peter Sarsgaard), Green Lantern is the latest superhero to receive a movie adaptation. In anticipation of the upcoming film, Warner Bros. Consumer Products (WBCP) will introduce both classic and film-based licensed product in the months leading up to Green Lantern’s release. Karen McTier, executive vice-president, domestic licensing and worldwide marketing, WBCP, talks about bringing a well-known DC comic book character to licensing.
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Brand Central has an array of initiatives on its plate, including some new restaurant brands, an array of wellness brands, and one of the latest crazes, Silly Bandz. CEO Ross Misher took a few minutes to give some insight into Brand Central’s plans for these properties.
The shift of adult content from tangible products such as magazines and DVDs toward the digital options has brand owners seeking additional revenue through licensing. A few years ago, there was an oversaturation in that market, but the savviest brand owners and the strongest of brands remain profitable.
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