Adult Licensing: It’s All About Lifestyle

A handful of powerful brands are responsible for the vast majority of licensing in the adult licensing space. At this point, Playboy, Penthouse, and Hustler are far removed from their publishing roots. These brands have been established as lifestyle brands of their own accord with products that forego the adult elements that one may associate with these brands.

Catching Up With...
Catching Up With Ramez Toubassy, President, Brand Sense Partners

Following on Chrysler’s decision to separate the Dodge car and Ram truck brands, Brand Sense Partners (bsp), which manages the brands for licensing, is sowing a crop of new licensing opportunities for both brands. In addition, the separation of the brands also allows bsp the opportunity to focus in on each brand’s core consumer. Below, bsp’s president, Ramez Toubassy, discusses the opportunities that separating the Dodge and Ram brands offers the brands’ licensing programs.

Catching Up With...
Catching Up With Jeff Lotman, CEO of Global Icons

Earlier this year, Global Icons signed on to represent the Ford Motor Company worldwide for licensing. Global Icons intends to support Ford’s brand initiatives by increasing brand exposure through product offerings worldwide. Global Icons’ CEO, Jeff Lotman, talks about the developing Ford program.