Women in Toys, Licensing & Entertainment Announces ‘WIT Launch’ Virtual Program Series
The WIT Launch umbrella includes a series of virtual programs designed to boost innovation and creativity within the global toy, game and entertainment industry.
BBC Studios Names Penguin Random House Master Publishing Partner for Preschool Series Bluey
A range of books published by Penguin Random House and inspired by Bluey, airing on Disney Channel, Disney Junior and Disney+ becomes available October 20, 2020 in the US.
NFL Superstars Take a Run in Subway Surfers
Through a partnership with the NFLPA and OneTeam Partners, NFL Superstars Now Become Playable Characters in SYBO Games’ Subway Surfers.
Hasbro Honors Essential Workers with Guess Who? Hometown Helpers
Proceeds from Guess Who? Hometown Helpers will support No Kid Hungry, building on Hasbro’s commitment to helping children and families in need during the COVID-19 crisis.
NHRA and Castline Race to Retail
In a licensing partnership between NHRA and Castline, diecast collectables under their M2 Machines brand launch at Walmart first week of September.
ZAG Expands Consumer Products Team, Appointing Lisa K. Foster as VP, Licensing, North America
Animation studio ZAG is continuing to bolster its senior executive team, appointing Lisa K. Foster as Vice President, Licensing, North America.
Disguise Launches First-Ever LEGO Star Wars-Inspired Halloween Costumes
The new line from Disguise includes LEGO-stylized Star Wars character costumes of Darth Vader and a stormtrooper, available in child styles.
Festival of Licensing Unveils Community & Wellbeing Program Sponsored by ViacomCBS Consumer Products
Festival of Licensing announced its Community & Wellbeing program that acknowledges and supports attendees emotionally and financially amid the pandemic.
Kids Have Voted — MGA Entertainment Hot Holiday Toys Included on Walmart’s Top Rated by Kids List
Kids around the country have turned in their ballots and the results are in — MGA Entertainment has won three spots on this year’s annual Walmart’s Top Rated by Kids list