The Kraft Heinz Company, with its licensing agency Brand Central, is expanding into merchandise with the launch of its consumer products program. The new licensed partners are creating an assortment of branded products leveraging the iconic Kraft Heinz brands including Planters, Kool-Aid, Heinz, Jell-O and more!
Little Tikes expands product portfolio to create the LEV LOVE system for doctors and patients to help fight the spread of COVID-19. The first two LEV LOVE items are the LEV LOVE Care Provider Mask for Doctors and the LEV LOVE Ventilator Mask for Patients, both will begin production this week.
In the last year, toy industry startup, CreateOn, has released nearly 15 building sets in partnership with Magna-Tiles. Now, in response to the global COVID-19 health crisis, the company has rapidly developed and released two new Luminary Magna-Tiles sets in honor of the frontline healthcare heroes of the Coronavirus crisis.
ChizComm establishes a firm presence on the west coast and announces a new addition to its senior management team, welcoming Cristy Collins to the role of Vice President, Brand Marketing.
The Toy Association unveiled plans today for Toy Fair Everywhere, a new series of virtual market weeks to help toy businesses connect with their customers, suppliers, and the global play community during these uncertain times when in-person meetings and events may not be possible.
MGA Entertainment announced today’s L.O.L. Surprise! #BBsBoredomBusters activity will be a virtual dance party, featuring DJ’s Amira and Kayla. As a part of the outrageous dance party, the fashionably fierce brand will launch a new song and music video.
Goliath announces several philanthropic initiatives in the wake of COVID-19.
Warner Music Group’s Arts Music division has entered into a worldwide partnership with Fred Rogers Productions for its hit animated children’s television series, Daniel Tiger’s Neighborhood.
Keith Chapman, one of the most successful creators of kids’ IP, and Toonz Media Group, a prolific global production and distribution company, are uniting forces on the Keith Chapman and Emily Chapman created “Paddypaws & Pals”, a 52×11’ CGI preschool series.