ViacomCBS Publishes Study on Diversity Among Dolls
ViacomCBS Consumer Products released the results of “More Than Dolls,” a study commissioned to examine diversity in the dolls product category.
Two Cyber Group Series will Launch Licensing Programs
This week, Cyber Group Studios appointed Retail Monster to handle strategic licensing for its shows The McFire Family and Press Start!
JAKKS Renews Daniel Tiger’s Neighborhood License
Fred Rogers Productions and 9 Story Brands have opted to extend their toy partnership with JAKKS Pacific for Daniel Tiger’s Neighborhood.
PAW Patrol Introduces AR Feature with Poplar Studio
PAW Patrol will bring its toys to life through augmented reality (AR), thanks to a new partnership between Spin Master and Poplar Studio.
The Noble Collection Teases Nickelodeon ‘Toyllectibles’
The Noble Collection and ViacomCBS Consumer Products are teaming up for a range of Nickelodeon “toyllectibles” inspired by brands such as Avatar: The Last Airbender, The Legend of Korra, SpongeBob Squarepants, and Rugrats.
DinoCity Taps Gulliver Group as Master Toy Partner
Riki Group named Gulliver Group as the master toy partner for preschool series DinoCity, to produce collectible figurines and playsets, plush, creativity sets, musical sets, and more.
POP Week Kicks Off with More Headliners Announced
People of Play (POP) Week, which kicked off November 15 and continues through November 19, announced new additions to its roster of headliners.
Beyblade Burst QuadDrive Teases New Battle Set
Hasbro will expand its line of Beyblade toys, inspired by the upcoming Beyblade Burst QuadDrive series premiering next month.
ZAG Announces New Hires to Support Anti-Piracy Efforts
ZAG animation studio has established an anti-piracy department, supported by the hires of Marie-Claire Trinh Van Hi and Bei Zhou as global brand protection analysts.