People of Play Webinar Truths
People of Play Announce Quarterly Education Webinars to Keep Toy Industry Marketing and PR Pros on Top of Trends

People of Play has announced its first series of quarterly educational webinars targeting industry marketing and PR pros. The first session will be April 21st from 1pmET -4pmET; the session will kick-off with a keynote speaker (TBA) followed by break-out sessions on topics requested by attendees. Topics have been vetted from both agency and brand view point. The session will end with networking in the virtual POP Pub.

Dreamworks Trolls Mattel
Licensing News
Mattel and Universal Brand Development Reach Licensing Agreement for ‘Trolls’

Mattel (NASDAQ: MAT) announced that it has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. The vibrant and joyful animated franchise — teeming with big hearts, hair-raising comedic adventures and award-winning music — Trolls has become one of the most recognized family entertainment brands in the world. Through the agreement, Mattel has the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games and more. The collection is expected to launch at retailers around the world in fall 2023. An all-new Trolls film hits theaters in November 2023.

Poppy Playtime Enchanted Mob PhatMojo
Licensing News
Enchanted Mob and PhatMojo Make Licensing Agreement for Poppy Playtime

EnchantedMob and PhatMojo have announced their agreement for the hugely-popular game, Poppy Playtime. Under the global deal, PhatMojo will serve EnchantedMob, Inc. as its master toy partner and will manage consumer products licensing for the rapidly-growing Poppy Playtime franchise. Toys and other products will be available this summer.

Karma's World 9 Story Media Licensing
Entertainment Licensing News
9 Story Media Reaches the UK With New Licensing Partners for Hit Series Karma’s World

9 Story Brands and Retail Monster Ltd. are pleased to announce the expansion of the global licensing program for their new animated series Karma’s World from Karma’s World Entertainment and 9 Story Media Group. New partners in the UK include KIDdesigns (Consumer Electronics), Poetic Brands (Apparel, Outerwear and Swim), Cooneen by Design (Nightwear and Underwear), Roy Lowe & Sons Ltd. (Hosiery) and Egmont (Magazines, Colouring and Activity Books). The new UK partners join a growing list of licensees for Karma’s World which include Mattel (global toy), Scholastic (global publishing) and Universal Music Group (global music), as well as Isaac Morris Limited, Hybrid Apparel, Franco Manufacturing Co., Crayola and many others in North America which were announced in fall of 2021.

Sesame Workshop Ameera
Entertainment News
Sesame Workshop Introduces New Muppet Ameera, Bringing Visibility to Children with Disabilities

Sesame Workshop, the nonprofit educational organization behind Sesame Street and local adaptations around the world, is unveiling a new Muppet character named Ameera as part of its work to support children and families affected by crisis and displacement. Ameera will premiere next week on Ahlan Simsim (“Welcome Sesame” in Arabic), the local version of Sesame Street in the Middle East and North Africa. Ameera will also star in innovative, globally tested videos designed to quickly deliver playful learning to children affected by conflict and crisis.

One Animation Logo
Entertainment News
One Animation Scores New International Broadcast Deals

Award-winning content creation, distribution and licensing studio One Animation has secured a new wave of VOD and linear international sales across its portfolio of hit series, which includes the short-form, long-form and seasonal specials of Oddbods, as well as Insectibles (52×11’), Rob the Robot (104×11’) and Antiks (80×2’).

Goliath Casefile
Licensing News
Goliath Announces ‘Casefile: Truth and Deception’ for Launch in 2022

As part of its expanding true crime inspired games portfolio, Goliath is set to launch Casefile: Truth and Deception later this year. Named one of the Podcasts of the Decade by Spotify, Casefile is a true crime podcast which examines real crime cases from across the globe, exploring all the intricate details around solved and unsolved crimes. Receiving over 500 million downloads since its launch, the podcast has won five Apple ‘Best Of’ awards and continues to be popular across numerous platforms.