My Avastars WowWee
WowWee Launches Next Gen Fashion Doll Franchise Born From the Metaverse, My Avastars

WowWee has entered the fashion doll category with its ground-breaking new toy line: My Avastars. Inspired by kids’ use of avatars to explore, create and express themselves in the metaverse, WowWee partnered with Gamefam, a top publisher on Roblox, in the creation of My Avastars for a doll that enables seamless interactive play in the physical and digital worlds.

WiT Empowerment Day 2022
Events News
Registration is Open to Women Inventors, Creators, and Entrepreneurs for WiT Empowerment Day 2022

Women in Toys, Licensing & Entertainment (WiT) has announced that registration is open for its annual WiT Empowerment Day event, to be held on Monday, September 19, 2022 at Dallas Market Center, in partnership with The Toy Association’s Preview & Holiday Market.

Toys for Tots Logo Campaigns
2021 Marine Corps Reserve Toys for Tots Program Selects Regional and National Coordinators / Campaigns of the Year

Each year, at the conclusion of the annual Marine Corps Reserve Toys for Tots campaign, the Marine Toys for Tots Foundation selects its Regional and National Campaigns & Coordinators of the Year. The winners are selected based on several specific criteria. Most importantly, executing a local campaign that epitomizes the highest honor and traditions of the United States Marine Corps that assists as many children-in-need as possible in their local community.

NERF Murph
Hasbro Unveils “Murph,” the NERF Brand’s First-Ever Official Mascot

Hasbro, Inc, a global play and entertainment company, officially unveils Murph, the NERF brand’s first-ever official mascot. Made of NERF darts from head-to-toe, Murph is, by far, the most fun, playful and social member of the NERF team. Working with The Martin Agency to kick off an exciting brand campaign for NERF this summer 2022, Hasbro is putting Murph in the center of it all to drive the new brand mnemonic: Unleash the Play in You.