Pokemon GO Elite Trainer Box
Events News
​​​​​​​The Pokémon Company International Wins Game of the Year at September 2022 Toy of the Year Awards for Their Pokémon GO Elite Trainer Box

The Pokémon Company International announced that the Pokémon Trading Card Game (TCG): Pokémon GO Elite Trainer Box has been awarded Game of the Year at The Toy Foundation’s September 2022 Toy of the Year (TOTY) Awards. The TOTY Awards recognize the top toys, games and licenses, with winners decided by votes cast by the public and industry based on a pool of finalists determined by expert judges. The Game of the Year category is evaluated based on the product’s creativity, design, playability and marketing, and was previously won by The Pokémon Company International in 2021 for its Pokémon TCG Battle Academy family board game.

Worst Case Scenario Moose Toys Games
Licensing News
Moose Games Acquires Worst-Case Scenario License

Moose Games, the family gaming innovation division of the award-winning Moose Toys brand, announced the acquisition of the Worst-Case Scenario license from the game developer, Miami Beach game company, All Things Equal, as well as the licensor, Quirk Productions. Quirk oversees the licensing rights to Worst-Case Scenario and has entered a long-term licensing deal with Moose Toys for exclusive global rights to sell Worst-Case Scenario games, including the original game and a newly developed adults-only version, effective immediately.

ASPIRE Kärcher
Licensing News
ASPIRE Cleans Up with Kärcher X Smoby Toys Deal

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading brand licensing agency WildBrain CPLG, has secured a deal with the Simba Dickie Group’s Smoby Toys for a master role-play toy range based on the established cleaning-technology brand Kärcher. Brokered by WildBrain CPLG’s German office on behalf of Alfred Kärcher SE & Co. KG, the partnership will see Smoby Toys create a role-play toy range based on the design of original indoor and outdoor Kärcher products.

Moonbug Africa 1024 x 780
Entertainment News
Moonbug Announces Launch Of Dedicated 24/7 Channel For Multichoice Africa

Moonbug Entertainment, a subsidiary of Candle Media, announced an agreement with MultiChoice, Africa’s leading entertainment company, to launch an exclusive linear preschool channel on Sub-Saharan African direct broadcast satellite service DStv. The new Moonbug Kids channel will include content from across the Moonbug portfolio of much-loved IPs.

LOL surprise Movie 1024 x 780
Entertainment News
MGA Entertainments Releases New L.O.L. Surprise! Movie Trailer

MGA Entertainment, one of the largest and fastest growing privately held toy companies in the world, just dropped the first trailer for the all-new L.O.L. Surprise! Winter Fashion Show Movie, available for streaming globally on Netflix – excluding China – beginning Saturday, October 22. The sixty-minute movie will bring to life the L.O.L. Surprise! fashion show toy segment, which has begun rolling out across retailers just in time for the holidays.

Squishmallows Jazwares Licese of the Year
Events News
Jazwares Celebrates License of the Year & Plush of the Year Wins at 2022 Toy of the Year Awards

Jazwares, a leading global toy company, announced that the wildly successful Squishmallows plush brand secured the coveted License of the Year Award and the 16-inch Squishmallows nabbed Plush Toy of the Year at The Toy Foundation’s 2022 Toy of the Year (TOTY) Awards ceremony, held on September 20, 2022.

TOTY 2022 1024 x 780
Events News
The Toy Foundation’s Toy of the Year (TOTY) Awards Celebrate Top Toys & Games in 2022

After two years of celebrating virtually, hundreds from the toy community reunited in Dallas, TX for the much-anticipated 2022 Toy of the Year (TOTY) Awards & Celebration, where the top toys and games of the year were named. Hosted by The Toy Foundation (TTF), the awards program recognizes the industry’s creativity and collective philanthropy, with more than $500,000 raised in support of TTF’s mission to bring the benefits of play to children in need.

Magic Mixies Crystal Ball TOTY
Events News
Moose Toys Brings Home Back-to-Back Creative Toy of the Year Wins with Magic Mixies Magical Crystal Ball

Moose Toys, an innovative leader in the toy industry, announced that it won Creative Toy of the Year for Magic Mixies Magical Crystal Ball at The Toy Foundation’s Toy of the Year (TOTY) Awards. The TOTY Award winners were announced this evening at an awards ceremony at the Dallas Market Center, opening day of The Toy Association’s 2023 Preview & 2022 Holiday Market. “Earning back-to-back Creative Toy of the Year awards is true testament to the innovation of the Magic Mixies brand and the entire Moose team. We set the bar last year with Magic Mixies Magic Cauldron and raised it even higher with Magic Mixies Magical Crystal Ball,” said Paul Solomon, co-owner, Moose Toys. “We’re incredibly grateful to receive this honor from our peers in the industry as well as consumers. It is especially gratifying given that voting took place before Magic Mixies Magical Crystal Ball was on shelves. Given this accolade, we’re predicting that it will work its magic to become the top toy this holiday season.”  

Everplay Labs IDSA Award Superspace
Startup Toy Company Everplay Labs Scoops Prestigious International Design Award

Toy design company Everplay Labs has been awarded the prestigious IDEA by IDSA (Industrial Designers Society of America) design award for their innovative play space set, Superspace. Superspace won a GOLD award, the top prize in the Children’s Product Category which was announced during their annual awards Ceremony, which took place on September 13, 2022 in Seattle, Washington.