MGA Entertainment, one of the largest and fastest growing privately held toy companies in the world, just dropped the first trailer for the all-new L.O.L. Surprise! Winter Fashion Show Movie, available for streaming globally on Netflix – excluding China – beginning Saturday, October 22. The sixty-minute movie will bring to life the L.O.L. Surprise! fashion show toy segment, which has begun rolling out across retailers just in time for the holidays.
The highly anticipated L.O.L. Surprise! Winter Fashion Show movie and toy line are bound to be instant hits this year. Fans and families can get to know favorite characters from their toybox throughout the new movie, which will feature iconic fashions, unforgettable new music, and more surprises than ever before.
The new Fashion Show movie will build on the success of season one of the hit series, L.O.L. Surprise! House of Surprises, as well as the first L.O.L. Surprise! tentpole movie, L.O.L Surprise! The Movie, which premiered in 2021 on Netflix worldwide, debuting in the top ten in its first week. Fans of the brand can look forward to familiar elements throughout the movie, including the popular Toy of the Year finalist for Playset of the Year, the L.O.L. Surprise! House of Surprises, as well as fan-favorite characters like Neonlicious.
The movie will center on the journey of Neonlicious as this year’s debut designer for the annual winter fashion show. When Neonlicious is thrust into the fast-paced world of designer royalty, she quickly realizes that being accepted for the competition was the easiest step and she is challenged to make new friends to help her navigate the competition and turn the tables of the winter fashion show forever. The film’s commitment to themes of self-discovery, transformation and fierce expression is one that parents and kids alike will appreciate.
The corresponding L.O.L. Surprise! Winter Fashion Show toy line will provide kids the opportunity for extended engagement with the brand they love most this holiday season. The outrageously stylish collection includes four collectible L.O.L. Surprise! O.M.G. Fashion Show Hair and Style Edition fashion dolls. Unbox Lady Braids and Twist Queen for hair play like you’ve never seen before, including crimping, curling and straightening capabilities at your fingertips. The stylish Missy Frost and LaRose feature runway-ready fashion transformations.
The line also features L.O.L. Surprise! Fashion Show Dolls that come in the iconic, spherical surprise packaging that kids know and love. With 12 characters to collect, there will be no shortage of stocking stuffers this year.
Saving the best for last, the L.O.L. Surprise! O.M.G. Fashion Show Mega Runway is this holiday season’s showstopper. This sizeable playset boasts 1,500 Mix & Match looks and dolls including 12 new characters. The package even transforms into a runway to strut your fierce styles, making for the ultimate holiday gift this year!
Fans are encouraged to join the fun by following along #LOLSurpriseFashionShow and tuning into the Netflix premiere on October 22.