the Little Prince Reeds
Licensing News
Reeds Jewelers Kicks-off The Little Prince 80th Anniversary

Reeds Jewelers announced The Little Prince bridal and diamond fashion jewelry collections are available in-store and online at as of tomorrow, October 29th. The deal was brokered by Licensing Works! on behalf of its Paris-based client, Société pour la Gestion et l’Exploitation des Droits Dérivés de l’Œuvre d’Antoine de Saint-Exupéry, or as abbreviated, SOGEX, Global Licensors for the Estate of Antoine de Saint-Exupéry.

Manic Panic SmartPrintsInc
Licensing News
Manic Panic Joins Forces with SmartPrintsInk to Bring Apparel to Dye-Hard Fan

Manic Panic, the iconic hair color and beauty brand, has partnered with SmartPrintsInk, a direct-to-consumer apparel and accessory licensee, to create a fashionable and edgy line of t-shirts, hoodies, and sweatshirts, as well as accessories including tumblers, mugs and totes. “We are very proud and happy to announce this new licensing partnership with Manic Panic, a brand that seeks to connect with its loyal fans through its creative and innovative hair products. On this occasion, we joined forces to bring to life the new line of Manic Panic merch with incredible designs. Fans will surely love them!”, said Roberto Rojas, General Manager S SmartPrintsInk.

Lupita Nyong'o Super Sema
Lupita Nyong’o Announces the Release of the Super Sema Deluxe Talking Doll

Oscar-winning actress and best-selling author Lupita Nyong’o announces the first ever doll for Super Sema, the YouTube Originals series that follows the world-changing adventures of an extraordinary young African girl, Sema. Executive produced by Nyong’o, the NAACPnominated series takes place in an African-futuristic world where Sema and her brother MB use their STEAM (Science, Technology, Engineering, Arts, & Math) superpowers, along with creativity and determination, to save their village from an evil AI robot. 

Licensing International Charity Delivering Good
Licensing News
Licensing International Names Delivering Good Charity of Choice for Product Donations

Licensing International, the leading trade organization for the global brand licensing industry, has named Delivering Good as its charity of choice for product donations. Delivering Good is a non-profit organization that provides people in crisis with new merchandise donated by manufacturers and retailers. Since 1985, Delivering Good has distributed $3 billion in clothing, home goods, toys, furniture, books, and other consumer products to families facing economic, medical, social, and environmental challenges.

Kinder Eggs Miraculous ZAG
Licensing News
ZAG and Ferrero Partner for New Miraculous Kinder Egg Promotion Across Europe

Award-winning global independent animation studio ZAG has signed with famed Italian Chocolatier Ferrero for a European multi-territory in-store fall promotion for its flagship property, Miraculous – Tales of Ladybug and Cat Noir, commencing October 2022, across its Kinder Surprise Maxi 100g eggs.  The announcement was made by Jeremy Zag, Founder and CEO, ZAG. Brokered by ZAG and DeAPlaneta Entertainment, ZAG’s Miraculous Spanish co-production partner and licensing agent, the promotion kicks off just time for the holiday season with Ferrero’s Kinder Surprise Maxi 100g egg featuring eight characters from the globally loved brand.  They include Ladybug, Shadow Moth, Rena Furtive, and Vesperia from the Miraculous TV series; Astrocat, Cosmobug, and Eagle from the Miraculous World: New York – United HeroeZ animated special, and Renren from Miraculous World: Shanghai – The Legend of Ladydragon.  

Little Tikes Logo Holiday
Little Tikes Introduces Newest, Hottest Toys Available for the Upcoming Holiday Season

The Little Tikes Company, a wholly owned subsidiary of MGA Entertainment (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, is proud to share new products from its parent-trusted and kid-loved brand, Little Tikes, just in time for the holiday shopping season.

Mightyverse Mighty Jaxx
Licensing News
Mighty Jaxx Further Builds out its MightyVerse, Developing First Metaverse Experience Alongside Sideshow and other Global Players

Mighty Jaxx, an award-winning future culture company that designs and produces phygital collectibles, announced their Spooky Season experience. The MightyVerse Presents: Spooky Season (‘Spooky Season’) enhanced brand experience will begin October 28th and run through November 11th on The Sandbox and serves as a prelude to the full experience launching in December 2022. This Halloween Special will bring physical products from Sideshow’s Court of the Dead and Mighty Jaxx’s original IP Creepy Cuties to life in the metaverse and offer horror (and casual) fans alike a unique experience that will allow them to interact with their beloved collectibles digitally in real life.

Saving Me WildBrain
Entertainment Licensing News
WildBrain Secures Global Distribution Rights for New Animated Comedy-Adventure Series ‘Saving Me’

WildBrain, a global leader in kids’ and family entertainment, has secured worldwide distribution rights for seasons one and two of the brand-new 2D-animated comedy-adventure series, Saving Me (20×22’ total). Produced by Montreal’s Sphere Animation in partnership with BYUtv, the series is currently available for delivery. What would you tell your 11-year-old self if you had the chance? Saving Me is the story of a tech billionaire from the distant future who has messed up his life, relationships and the world, but who now has the opportunity to reinvent his life and the future by going back in time to team up with…himself.

Wimpy Kid Books Licensing
Licensing News
Wimpy Kid Inc Unveils All-New Licensing Program and Announces Latest Partners

Wimpy Kid, Inc have unveiled a new licensing program with fresh partners, including Go! Toys and Games, USAOPOLY and Trevco. On the heels of animated movies on Disney+ and the recent publication of Diary of a Wimpy Kid: Diper Överlöde, the partnerships expand the property into licensed categories, including apparel, and co-branded games and puzzles, with the first product expected to debut at retail in fall 2022.