Month: November 2022

NERF’s turning up the heat on social media with two exciting new campaigns. For the first time ever, NERF has entered the NIL space by teaming up with 12 of the nation’s top NCAA athletes for NERF BLITZ! – a fun, two-leg relay race that puts these all-stars to the test, furthering the brand’s expansion into action sports. Competing with the brand’s all-new, hot holiday gift, the NERF Elite 2.0 Motoblitz Blaster, participants including Sedona Prince, Paige Bueckers, Jon Seaton, A.J. Henning, Armando Bacot and RJ Davis will be ranked based on their completion speed time. The person with the fastest time wins the ultimate prize, getting to douse the losing opponent with a NERF Super Soaker!

One of the most popular strategy games of all time, Risk, is now available on the Infinity Game Table, Arcade1Up announced.  A high-fidelity touchscreen board game table, the Infinity Game Table revolutionizes game night with digital versions of popular games. Risk joins the nearly 100 other classic titles available including Scrabble, Monopoly, Chutes & Ladders, Clue, Harry Potter’s Wizard’s Chess, and Ticket to Ride. A fan-favorite for more than 60 years, Risk is a game filled with diplomacy, conflict and conquest. The goal is simple – conquer your enemies’ territories by building an army, moving their Troops in and engaging in battle. The player who completes the secret mission first wins! On the Infinity Game Table (IGT), you can play in single player mode against the computer or with 2-6 other players. Built-in Wi-Fi allows for virtual game nights with friends and family. 

Paramount Consumer Products announced the launch of an array of exclusive products to celebrate the upcoming premiere of the CBS Original Reindeer in Here, a one-hour animated holiday special starring Adam Devine premiering Tuesday, November 29 (9:00-10:00 PM, ET/PT) on the CBS Television Network, and available to stream live and on demand on Paramount+. Families can start a new holiday tradition with a keepsake deluxe giftable book and plush set that comes with a timeless picture book, along with a lovable, huggable plush Reindeer, complete with air holes for the Reindeer to breathe on its long trip from the North Pole into children’s arms to spend the entire month of December together. This deluxe edition also includes coloring sheets, stickers, and a photo ornament sold exclusively at Target. Additional products inspired by Reindeer in Here, will include pajama sets, cozy throw blankets, and two standalone plush characters; a “Blizzard Plush” reindeer with two mismatched antlers, and a “Pinky Plush,” the only all pink reindeer at the North Pole. All of these items are also available exclusively at Target and Target.com.

Ion8, one of the fastest growing hydration specialists in Europe, has partnered with Rovio to release an eye-catching series of Angry Birds water bottles that aim to make hydration fun for all ages. In a deal facilitated by Angry Birds’ global licensing agency IMG, the companies came together to release 10 bespoke bottles made out of a mix of eco-friendly Recyclon and stainless steel, featuring fan-favorite Angry Birds characters in stunning raised prints. Ion8 bottles all feature an exclusive full flip-lid with integrated carry handle and sliding safety lock to make sure the bottle never leaks. Effortless and stylish with on-trend colors, the bottles’ 3D prints and designs are inspired by environments and characters from well-known games and movies. They are dishwasher safe, with durable scratch resistant powder paints, all products are certified carbon neutral making them ideal for drinking on the go.