Award-winning global independent animation studio ZAG will exhibit at Brazil’s upcoming CCXP, the world’s #1 pop culture festival, reaching thousands of fans for the company’s award-winning flagship brand Miraculous – Tales of Ladybug & Cat Noir, and new cosplay fans for Ghostforce, which debuted in the region in May 2022 on Discovery Kids.
In 2019, pre-pandemic, the CCXP convention attracted over 280,000 pop culture fans, thousands more than its popular U.S. counterparts, with over 9 million participating digitally during 2020 and 2021. Organizers anticipate even more attendees at this years’ event, which runs from December 1–4.
ZAG’s 300 square-foot elaborate instagram-able booth, designed by Jeremy Zag and the company’s creative team, features iconic backdrops of both Paris and New York, with a recreation of the famed Eiffel Tower at the center, offering multiple options for instagram-able moments for enthusiastic cosplay fans to take photos with the Miraculous series heroes Ladybug and Cat Noir! Also on site will be make-up artists to recreate fans’ favorite superhero characters.
Brand awareness for Miraculous is high in Brazil at 88%, according to a recent report by Brand Trends in April 2022, that also indicates an 80% purchase intent for the brand. The company’s strategy is to expand the product line beyond kids to the young adult market, and to parents who watch the show and connect with the series emotionally with their children.
Licensing partners are creating exclusive products for Miraculous for the event. Kamaleon has created a custom shoulder bag, with socks from Use Socks, and apparel and phone cases from Loja Anime. And during the week of CCXP, ZAG will also hold a special Geek Week at its Brazilian Amazon online store, selling products targeted to older audiences. For Miraculous, these include collector dolls from Novabrink, and collectible books from Ciranda Cultural; and for Ghostforce, sporty backpacks from Dermiwil!
“We’re so excited to be at CCXP to interact with our Miraculous cosplay fans from across Brazil and engage them with news about Ghostforce that launched in May this year,” commented Jeremy Zag, Founder and CEO, ZAG. “ZAG’s content is developed to appeal to a broad age range, telling aspirational and relatable stories, with fans connecting on themes of love, courage, humility, kindness, belief, perseverance, and loyalty.”
“Digital data from You Tube, Tumblr, Facebook, Instagram and Twitter all indicate the Miraculous indexes high in the pop culture space with teens and young adults, and we’re delighted to work with our trusted partners to design and deliver products they will love,” added Angela Cortez, VP, Licensing, Latin America, who reports to Julian Zag, EVP, Global Operations and Head of Consumer Products. “This convention is also the ideal opportunity to further excite our new Ghostforce cosplay fans who eagerly follow the stories about three junior-high school students who secretly form a team of superheroes—the Ghostforce—to fight the ghosts of New York!”