Licensing News

Ion8 Water Bottles and Angry Birds Come Together to Make Hydration Fun

Angry Birds Ion8 rovio

Ion8, one of the fastest growing hydration specialists in Europe, has partnered with Rovio to release an eye-catching series of Angry Birds water bottles that aim to make hydration fun for all ages.


In a deal facilitated by Angry Birds’ global licensing agency IMG, the companies came together to release 10 bespoke bottles made out of a mix of eco-friendly Recyclon and stainless steel, featuring fan-favorite Angry Birds characters in stunning raised prints. Ion8 bottles all feature an exclusive full flip-lid with integrated carry handle and sliding safety lock to make sure the bottle never leaks. Effortless and stylish with on-trend colors, the bottles’ 3D prints and designs are inspired by environments and characters from well-known games and movies. They are dishwasher safe, with durable scratch resistant powder paints, all products are certified carbon neutral making them ideal for drinking on the go.


“We are delighted to be able to extend our rapidly growing range with these exciting Angry Birds designs; the franchise has always promoted movement, activity, and fun – and what better way to recover than making sure to hydrate! Drinking water doesn’t have to be boring,” said Ion8 Director Sheryar Adam.


“Whilst we have traditionally designed products in-house, we are very excited to be able to join forces with Red, Chuck, Bomb and the rest of the Bird Gang to bring this message to Angry Birds fans all over Europe.”


Director of Brand Licensing Katri Chacona added: “We are excited about this wonderful range of Angry Birds water bottles. It’s a great new category for the brand and a fun way for the fans to keep themselves hydrated.”


With over 5 billion downloads, 25m social media followers and brand awareness pegged at 96%, Angry Birds continues to delight fans everywhere and is as relevant today as ever. Two new Angry Birds games, Angry Birds Journey, and the premium game Angry Birds Classic, have launched this year along with long form Netflix series Angry Birds: Summer Madness. New location-based entertainment experiences as well as crossovers with other games such as Minecraft and Roblox ensure the brand is finding new audiences continuously.


The water bottles are now available for purchase at Amazon across all of Europe, and through the official Angry Birds Store