January 24, 2023 - Page 2 of 2

Cookeez Makery Little Live Pets’ My Puppy’s Home

Moose Toys Announces Two New Plush Innovation Sensations to Continue Impressive Streak: Cookeez Makery and Little Live Pets’ My Puppy’s Home

Moose Toys, a leading innovator in the toy industry, continues to dominate the Special Feature Plush category with two new announcements: Cookeez Makery and Little Live Pets’ My Puppy’s Home. According to NPD, Moose kept its hold on the top four spots in the category throughout the holiday season with Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year’s mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively. Enter 2023, and the toymaker is making clear its intention to retain category leadership, announcing two new innovation sensations: Cookeez Makery and Little Live Pets’ My Puppy’s Home, each boasting first-of-its-kind features.

JAKKS Pacific Announces Toys Inspired by the New Illumination and Nintendo Film ‘The Super Mario Bros Movie’

JAKKS Pacific, Incorporated this week announced they will be bringing to market a toy line for the highly anticipated new film from Illumination and Nintendo, The Super Mario Bros Movie, arriving in theaters April 7, 2023. Look forward to posable figures, accessories, playsets, plush and a super cool RC from the movie coming to shelves and online in North America, Asia-Pacific, Latin America, Europe, Middle East and Africa on Feb. 26, 2023. “In partnership with Illumination and Nintendo, we have enjoyed collaborating with JAKKS Pacific to launch an all-new line of toys for The Super Mario Bros Movie,” said Joe Lawandus, Senior Vice President and General Manager, Global Toys, Hardlines & Publishing, Universal Products & Experiences. “We’re as excited as the fans for the film’s release and can’t wait for their reaction to our line of film-inspired toys.”

Hasbro Selects Just Play as Master Toy Licensee for FurReal Brand

Leading global toy company Just Play has announced a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its FurReal brand. Just Play’s FurReal pets product line will launch globally in 2024 with a whole new collection of interactive pets. With authentic animatronic features that mimic the mannerisms and behaviors of both real animals and mythical creatures, the FurReal brand has led the interactive pets’ category for over eighteen years, selling over 100 million pets in more than 75 countries. Millions of children worldwide have learned about animals and pet care while nurturing their beloved FurReal friends.