NERF Logo NERF Blitz! china
Hasbro Announces New ‘NERF Action-Xperience’ Openings in China Beginning in 2025

Kingsmen Creatives Ltd (“Kingsmen”), a leading creator of experiences, announced that Kingsmen Xperience, Inc, (“Kingsmen Xperience”) its United States location-based entertainment focused subsidiary, and Max-Matching Entertainments Co, Ltd. (“Max-Matching Entertainments”), one of the largest investors, developers, and operators of location-based entertainment in China with rapid expansion across Asia, have formed a strategic partnership to bring the globally popular NERF Action Xperience family entertainment centers, under license by leading toy and game company Hasbro, to China beginning in 2025. Under the partnership, Kingsmen Xperience will manage the intellectual property and licensor relations, and lead design and development. Max-Matching Entertainments will identify the locations and destination venues, develop the properties, and provide best-in-class operations and facilities management. The permanent NERF Action Xperience indoor family entertainment centers are planned to open first in Beijing, followed by other locations throughout China.

JAKKS Logo Third Fourth Quarter 2022 First 2023 authentic
JAKKS reports Third Quarter Financial Results – YTD Gross Margin of 32+% highest level since 2011

“Although we have seen activity at retail slowing, our business continued to perform well throughout the third quarter. Retail sell-through at our Top 3 accounts in the US were down low single digits on a year-to-date basis, while our inventory at those accounts is down over 20% year-over-year” said Stephen Berman, CEO of JAKKS Pacific.

Dungeons & Dragons Adventures
Dungeons & Dragons: Adventures Fast Channel to Launch in November

Hasbro Entertainment announced that the upcoming FAST channel Dungeons & Dragons: Adventures will launch three original series the week of November 13th on the free ad-supported (FAST) Channel available on Amazon Freevee and Plex with more platforms to be added. Dungeons & Dragons: Adventures will include “Faster, Purple Worm! Kill! Kill!” “Encounter Party,” and “Heroes’ Feast.” Viewers can tune into new episodes for each series twice weekly; see the schedule below. The channel will also run a preview week of legacy Dungeons & Dragons content beginning November 8th.

YuMe Toys Ryan Kravontka
News You're Hired
YuMe Toys Welcomes Ryan Kravontka as Global Marketing Director

 YuMe Toys (part of Maxx Group), a shining star in the world of toys and collectibles since 2017, is thrilled to announce the arrival of a marketing maverick, Ryan Kravontka, who takes the helm as Global Marketing Director. With a remarkable career spanning entertainment and media, Ryan is poised to bring a fresh perspective and a wealth of invaluable experience to propel YuMe’s growth well into 2024 and beyond.  Ryan Kravontka, formerly the Senior Director of Business Development and Strategy at the prestigious creative agency XX Artists (now part of Media.Monks), is a seasoned expert in crafting innovative solutions and global marketing strategies.

Kids Preferred Sesame Street
Licensing News
Kids Preferred Collaborates with Sesame Workshop to Bring Sesame Street Infant Toys to Families

American toy manufacturer Kids Preferred is collaborating with Sesame Workshop, the global impact nonprofit organization behind Sesame Street, on a new line of infant toys for families.  After wrapping up a successful exhibit at NY Toy Fair 2023 last week, Larry Presser, President & Chief Revenue Officer, announced this week the toy and gift manufacturer will create five Sesame Street licensed product lines: Infant Plush, Infant Developmental Toys, Soft Books, Jack in the Boxes and Wooden Toys.