Licensing News

Kids Preferred Collaborates with Sesame Workshop to Bring Sesame Street Infant Toys to Families

Kids Preferred Sesame Street

American toy manufacturer Kids Preferred is collaborating with Sesame Workshop, the global impact nonprofit organization behind Sesame Street, on a new line of infant toys for families. 


After wrapping up a successful exhibit at NY Toy Fair 2023 last week, Larry Presser, President & Chief Revenue Officer, announced the toy and gift manufacturer will create five Sesame Street licensed product lines: Infant Plush, Infant Developmental Toys, Soft Books, Jack in the Boxes and Wooden Toys. 


“Kids Preferred is honored to partner with Sesame Workshop and add the iconic and beloved brand Sesame Street to our expanding licensed evergreen portfolio,” announced Presser. “Sesame Street is an inspiring property that has been part of the entertainment and educational universe for more than 50 years. We cannot wait to launch our line of infant toys and introduce new generations of future brand loyalists in to the diverse & trusted world of Sesame.” 


Consumers will discover the newest Kids Preferred line in Spring 2024 with affordable price points. Amazon and select retailers will be the first to highlight the newest Sesame Street license. 


Kids Preferred is a company completely dedicated to delivering the most meaningful products that create magic and memorable moments for babies and children. It successfully does this through deep knowledge and understanding of a child’s development, the importance of a well-crafted toy and the power of play. Parents, grandparents and retailers know that Kids Preferred is a trusted reliable source by offering the very best in product quality, customer service, merchandising and parent solutions based on insight. By creating unique and on trend “own” brands along with partnering with the very best in children’s literature and family entertainment, Kids Preferred designs and brings to life the products and characters that children and parents love. Discover more at