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Innovative Toymaker Moose Toys’ Magic Mixies Retail Phenomenon and Hit Show Attracts Two Additional Licensees Through Bulldog Licensing

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced two new partners for the phenomenally successful Magic Mixies property from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies brand. Launching initially with a retail exclusive bag in spring 2024, the full range of products will be in development later in the year.

Moose Toys and MrBeast Join Forces for Highly Anticipated New Launch of 2024

Moose Toys, an innovative leader in the toy industry, has announced an exclusive partnership with MrBeast (aka Jimmy Donaldson), avid philanthropist and massive digital creator, to co-create an entirely new brand. Destined to be a category disruptor, this new line for fans and kidults is an enticingly collectible action figure range overlayed with incredible, never-before-seen innovation. The co-created line represents MrBeast’s new line of figural merch and is slated for a Fall ’24 launch. The extensive line is packed with his signature panther character designs that will appeal to fans of all ages.

Moose Toys’ Newest Innovations Hit #1

Moose Toys, an innovative leader in the toy industry, boasts two number one hits for the month of October, according to Circana; both distinctions are for the toymaker’s original innovations. Buzzed about sales sensation Cookeez Makery was the #1 top growing new brand for the month, within the total market, and Beast Lab in its first full month of sales on shelves captured #1 Action Figure Playset & Accessories, plus earned the #5 top growing new brand spot, within the total market. “Moose innovations and signature ‘WOW’ is behind the near overnight successes of Cookeez Makery and Beast Lab. Achievements like this serve as another proof point that Moose is making great strides in reaching our Big Hairy Audacious Goal of being known as the world’s most innovative toy company,” said Ronnie Frankowski, global president, Moose Toys. “The incredible popularity of these two new brands puts a bold underscore on Moose’s strategy to disrupt the toy aisle across multiple categories. Our original IP brands have been steadily gaining momentum in action figures and our ‘surprise inside’ multi-layered playsets, like Cookeez Makery, have been a tremendous success for us.”

Moose Toys Wins and Wows at 2023 Toy of the Year Awards

Moose Toys, an innovative leader in the toy industry, won two prestigious accolades, including Champion of Diversity & Inclusion for Art Director Brent Bell in the inaugural people-focused awards, and an inaugural Marketing Campaign of the Year Award (Silver) at the Toy Foundation’s 24th annual Toy of the Year (TOTY) Awards. The TOTY Award winners were announced at an awards ceremony at Cipriani’s 42nd Street in New York City, opening day of The Toy Association’s 2024 Preview and 2023 Holiday Market. “A dynamic, dedicated and zealously active leader, Brent was the catalyst for adding the LQBTQIA+ Workstream to Moose’s global workplace D&I initiatives,” said Paul Solomon, CEO, Moose Toys. “Under his leadership, Brent and his small team of volunteers designed a program that supports Moose’s commitment to building a workplace where everyone can be themselves and thrive. We look forward to becoming further educated and enlightened under his thoughtful leadership and are so proud that his important efforts are being recognized and rewarded.”

Moose Toys’ Social Media Sensation Cookeez Makery Sees Retail Sell-Out

Moose Toys, a leading product and marketing innovator in the toy industry, marks its first appearance back at North American International Toy Fair with the display of its most sought-after holiday toys, including TOTY finalist and social media sensation Cookeez Makery. The latest release from Moose to mirror the smashing success of Magic Mixies, Cookeez Makery launched in July and has flown off shelves, requiring air freighting to keep up with growing retail demand. Cookeez Makery solidifies Moose’s domination in the new era of toy design by perfectly blending traditional play patterns with never-before-seen tech features designed to ignite multiple senses.

Moose Toys Appoints Jeff Hurst SVP North American Sales

Moose Toys, a leading innovator in the toy industry, today announced industry veteran Jeff Hurst joins the company as senior vice president, North American sales. He will be based out of the company’s U.S. operation in El Segundo, Calif., beginning in October. In this leadership position, Hurst is responsible for defining, leading and driving the execution of the North American strategic sales plan and annual goals for emerging and established markets. “I found this opportunity with Moose irresistible. My team and I are not just selling toys, we are selling Moose innovation and that is what ultimately attracted me to the company and this role,” said Hurst. “With their wildly creative original brands and impressive licensing portfolio, the stage is set for Moose’s next level growth. I look forward to expanding Moose’s already world-class sales team and contributing to the company’s continued success.”

Ronnie Frankowski Named as New Global President for Moose Toys

Moose Toys has announced that 20-year industry veteran, Ronnie Frankowski has been promoted to the role of Global President.  Frankowski will be responsible for leading the global senior leadership team to deliver on Moose’s rolling strategic plan, including meeting annual commercial and functional objectives, in-line with the business’ purpose and values. “Ronnie is a proven global leader who knows how to get results,” said Paul Solomon, CEO at Moose Toys. “We know that his exceptional leadership qualities, his unique ability to facilitate a leading culture and his extensive industry experience both at Moose and elsewhere, will enable us to take Moose to the next level!” 

Moose Toys Unleashes Beast Lab, a First-of-its-Kind Experiment-Based Playset

Moose Toys, a leading innovator in the toy industry, combines several of its signature play patterns — multi-layered creative playsets, action figures and storytelling — in this year’s hottest holiday toy, Beast Lab. From start to finish, this first-of-its-kind interactive playset engages kids in an experiment-based process as they create their own beast: a jaw-some shark-inspired electronic action figure to save the world. Beast Lab will be available at major retailers nationwide online Sept. 1 and in-store Oct. 1. Prior to launch, Beast Lab has already received early toy industry buzz with a Creative Toy of the Year nomination from The Toy Foundation.

Moose Toys Signs Agreement With Paramount for Sought-After Teenage Mutant Ninja Turtles Property

Moose Toys, a leading innovator in the toy industry, has acquired a license for Paramount’s Teenage Mutant Ninja Turtles. Under the new licensing agreement, the toymaker’s popular action-packed Akedo brand will be the first Moose Toys line of products to get the Ninja Turtle treatment. Akedo game pieces will feature the classic characters from the classic animated series and are on shelves now, ahead of the upcoming film, Teenage Mutant Ninja Turtles: Mutant Mayhem, in theatres August 2, 2023. The agreement also allows for cross-collaboration with additional original brands from Moose Toys. Plans include the “Heroes in a Half Shell” debuting as characters in an upcoming line for Heroes of Goo Jit Zu in 2024.