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Moose Toys’ Magic Mixies Content Launches Globally on Netflix

Moose Toys’ Magic Mixies brand, which has dominated hot holiday toy lists two years running, is making moves to reach even more kids by launching its content on Netflix. Magic Mixies has more than 12.7 million views on YouTube, and is now making magic on Netflix with two Magic Mixies specials. The specials include content from Magic Mixies season one and two, which follow Sienna, a young girl who unlocks a glittering pathway to Mixia, a mystical land filled with magic creatures (spoiler alert: it’s the Mixlings!) and new adventures. Both specials are available in five languages: English, French, German, Spanish and Portuguese, further solidifying Magic Mixies’ worldwide appeal.

Moose Toys Announces Two New Plush Innovation Sensations to Continue Impressive Streak: Cookeez Makery and Little Live Pets’ My Puppy’s Home

Moose Toys, a leading innovator in the toy industry, continues to dominate the Special Feature Plush category with two new announcements: Cookeez Makery and Little Live Pets’ My Puppy’s Home. According to NPD, Moose kept its hold on the top four spots in the category throughout the holiday season with Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year’s mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively. Enter 2023, and the toymaker is making clear its intention to retain category leadership, announcing two new innovation sensations: Cookeez Makery and Little Live Pets’ My Puppy’s Home, each boasting first-of-its-kind features.

Moose Toys Targets Net-Zero Emissions by 2040

In line with London Toy Fair 2023, Moose Toys has announced its commitment to target Net-Zero greenhouse gases by 2040. The Australian based business has committed to setting near and long-term science-based targets (SBTs) to reduce its environmental footprint and support a planet positive future. The move is part of the organization’s broader sustainability strategy, which includes decarbonizing the business and exploring circular design principles and business models. The short and long-term emissions reduction targets set by Moose will be verified by the Science Based Targets Initiative (SBTi) within the next 24 months. The SBTi is a partnership between the CDP, the United Nations Global Compact, World Resources Institute, and the World Wide Fund for Nature that drives climate action in the private sector.

Moose Toys Pursues Strategic M&A to Accelerate Global Growth

Moose Toys, a leading innovator in the toy industry, announced the launch of a new business division focused solely on mergers and acquisitions. Led by Moose’s global head of business development and industry veteran, Giles Musker, the newly-formed Moose M&A team is tasked with aggressive portfolio expansion across games, collectibles and traditional toy categories. “The tremendous success of our Worlds Apart acquisition proved the opportunity to diversify and expand our portfolio,” said Musker. “We are actively seeking acquisitions and investment and strategic partnership opportunities that will enhance our strength in existing categories and offer the ability to enter, and disrupt, new categories.”

Innovative Toymaker Moose Toys Boasts #1, 2, 3 and 4 Spots in Special Feature Plush Category

 Moose Toys, a leading innovator in the toy industry, is dominating in the Special Feature Plush Category with its toys taking the top four spots — Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year’s top mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively — according to NPD. This distinction elevates Moose Toys to the #1 manufacturer for Special Feature Plush, growing 375% vs. YTD October 2021. Impressively, in October, Moose accounted for 46% of the Special Feature Plush class dollar share.

Moose Toys Dominates 2022 UK Holiday Season

Industry leader Moose Toys is continuing its phenomenal growth in the UK, for the first time entering the Top Ten Toy Manufacturers according to NPD. Currently ranked #9 YTD and #8 in October, the Australian based manufacturer is boasting sales growth well above industry average of +74% YoY. Leading into the festive season, global sensation Magic Mixies Cauldron and the award winning Little Live Pets Mama Surprise have been the clear stand out products at sitting at #3 and #15 in the Total Items respectively according to NPD’s October data.

Moose Toys Brings Home Back-to-Back Creative Toy of the Year Wins with Magic Mixies Magical Crystal Ball

Moose Toys, an innovative leader in the toy industry, announced that it won Creative Toy of the Year for Magic Mixies Magical Crystal Ball at The Toy Foundation’s Toy of the Year (TOTY) Awards. The TOTY Award winners were announced this evening at an awards ceremony at the Dallas Market Center, opening day of The Toy Association’s 2023 Preview & 2022 Holiday Market. “Earning back-to-back Creative Toy of the Year awards is true testament to the innovation of the Magic Mixies brand and the entire Moose team. We set the bar last year with Magic Mixies Magic Cauldron and raised it even higher with Magic Mixies Magical Crystal Ball,” said Paul Solomon, co-owner, Moose Toys. “We’re incredibly grateful to receive this honor from our peers in the industry as well as consumers. It is especially gratifying given that voting took place before Magic Mixies Magical Crystal Ball was on shelves. Given this accolade, we’re predicting that it will work its magic to become the top toy this holiday season.”  

Moose Toys Predicts This Year’s Holiday Hit with Introduction of New Magic Mixies Magical Crystal Ball

Moose Toys, a leading innovator in the toy industry, revealed today that its newest mystifyingly magical toy, Magic Mixies Magical Crystal Ball will be available for pre-sale at major retailers Sept. 1 and in-store on Oct. 1. Following in the spellbinding footsteps of last year’s global holiday sales phenom, Magic Mixies Magic Cauldron, the toymaker also predicts this much anticipated expansion of the Magic Mixies lineup will disappear from shelves this holiday season. Prior to launch, Crystal Ball already received early toy industry buzz with a 2022 Creative Toy of the Year nomination from The Toy Foundation.

Moose Toys Celebrates Five Toy of the Year 2022 Nominees in Four Categories

Moose Toys, an innovative leader in the toy industry, celebrates five Toy of the Year 2022 (TOTY) Awards nominations in four categories:

Magic Mixies Magical Crystal Ball for Creative Toy of the Year
Magic Mixies Magic Mixlings for Collectible of the Year
Heroes of Goo Jit Zu Goo Shifters for Action Figure of the Year
Dance & Play Bluey and Little Live Pets Mama Surprise for Plush Toy of the Year