BBC Studios Renews Multi-Year Global Licensing Deal with Moose Toys for Bluey
BBC Studios has renewed its global licensing partnership with innovative toy company Moose Toys for smash-hit kids property Bluey. The BBC Studios’ licensee will remain the global master toy partner for the Emmy Award-winning animated TV sensation Bluey in all territories.
The landmark multi-year renewal will build on the global success of Moose’s toy range. It also follows hot on the heels of ABC Australia and Disney platforms’ simultaneous global premiere of the extended special Bluey episode ‘The Sign’, which welcomed critical and audience acclaim across the world. ‘The Sign’ gathered more than 10 million views worldwide on Disney+ in the week after its release, and is the top ABC program of 2024 YTD and the highest ABC program of all time on ABC iview.