Archie Comics Hours
Licensing News
Archie Comics & Hours Debut Capsule Collection Inspired by Classic Comics

Archie Andrews stars in an all-new apparel collection from streetwear brand, Hours, now debuting at retail, in partnership with Archie Comics. The capsule collection includes a variety of Riverdale High inspired products for both men and women with modern silhouettes including drop shoulder hoodies, drop shoulder tees, a leather sleeve varsity jacket, flat brim caps, and socks. The collaboration merges Hours core values – high quality fabrication at accessible price points – and classic Archie elements with a twist.

Super Mario Bros Monopoly Movie Hasbro
Licensing News
Hasbro Launches Monopoly x The Super Mario Bros Movie Edition Game

Monopoly is headed to the Mushroom Kingdom! Hasbro has announced and launched a brand-new edition of the iconic Monopoly board game – Monopoly The Super Mario Bros Movie Edition Game – just in time for the release of Nintendo + Illumination’s new animated action-comedy, The Super Mario Bros Movie – now playing in theaters. Monopoly players can imagine battling Bowser to save the Mushroom Kingdom as they explore the world of the film with up to 6 Monopoly tokens, representing characters & power-ups from The Super Mario Bros Movie: Toad’s frying pan, a Super Mushroom, Peach’s crown, and more!

Katmandu Park Falcon's Beyond Card Game Shop e-commerce
Licensing News
Falcon’s Beyond Launches E-commerce Shop and Original Trading Card Game

Following the grand opening of Katmandu Park | Punta Cana, the Caribbean’s first world-class theme park, Falcon’s Beyond (“Falcon’s” or the “Company”), a leading fully integrated global entertainment development company specializing in intellectual property (IP) creation and expansion, has debuted its first e-commerce website, Shop Falcon’s Beyond (shop.falconsbeyond.com). “Shop Falcon’s Beyond is the ultimate destination for the most extensive and compelling curated merchandise from our Katmandu Parks and the wider Katmandu franchise,” said Cecil D. Magpuri, CEO of Falcon’s. “We are giving our fans the opportunity to extend their in-park experiences by providing the very best merchandise, from apparel to homewares, collectibles to plush, Shop Falcon’s Beyond has something for everyone.”

pickleball make it real
News
Make It Real Launches Pickleball For The Win

Make It Real (MIR), a leader in innovative and inspiring tween and teen crafts and activities, shares the launch of two new pickleball sets: The Adventure Fun and Tie Dye 2 Person Pickleball sets. These are the latest in the Make It Real roster of award-winning products, which include the Color Fusion Nail Polish Maker, Sticker Chic: Rainbow Chic, and the 5-in-1 Activity Tower. With pickleball being the fastest growing sport in America for the third year running, Make it Real recognizes the opportunity to create a fun and colorful tween-size version of the popular sport paddles. Light and easy to transport with an included drawstring bag, it’s the perfect activity for vacations, park days, and backyard fun. Each paddle has straps to ensure tweens stay safe when playing. This set encourages active and social play, making it a great gift for tweens, no matter the occasion.

Loyal Subjects Teenage Mutant Ninja Turtles Paramount Global
Licensing News
The Loyal Subjects Partners with Paramount to Launch New Waves of BST AXN TMNT Action Figures and Collectibles

The Loyal Subjects (TLS), a leading brand in the collectible space known for creating lineups of high quality, detailed figures based on fandoms biggest properties is extending their BST AXN Teenage Mutant Ninja Turtles (TMNT) action figures and collectibles line in partnership with Paramount Global. The line extension includes a wide range of products including new single 5” TMNT BST AXN figures, new TMNT BST AXN 4-packs, TMNT Comic Book and Action Figure Sets, 8” BST AXN XL figures and BST AXN Turtle + Motorcycle bundles.

Hasbro Spin Master Barrel of Monkeys
Licensing News
Spin Master and Hasbro Team Up to Have More Fun with Barrel of Monkeys

Hasbro, Inc, a global branded entertainment leader, announced it has awarded a worldwide licensing agreement to leading global children’s entertainment company Spin Master, for its classic Barrel of Monkeys game. Spin Master will innovate on the game to deliver new play experiences and introduce original formats while expanding retailer distribution leveraging its global footprint. Originally created by Lakeside Toys in 1965, the fun and silly pick-up game for children ages 3+ challenges dexterity. Named one of the top 100 greatest toys by TIME Magazine, the simple gameplay of Barrel of Monkeys paired with the cheeky brand promise – “more fun than a barrel of monkeys”- stands the test of time with millions of games sold in close to 50 years.

LiQ Malibu WildBrain CPLG
Licensing News
ASPIRE by WildBrain CPLG Serves Up Malibu X LiQ Ice Cream Deal

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading brand licensing agency WildBrain CPLG, has secured a collaboration for The Absolut Company’s spirit brand, Malibu, with adult ice-cream company, LiQ. The Malibu-flavoured ‘Ice Pralines’ will launch from April in Belgium and Germany, with the partnership also covering the U.K. and Netherlands. The deal was brokered by ASPIRE on behalf of The Absolut Company, and marks Malibu’s first entrance into the ice cream category.

MGA Entertainment Logo-MGAE Survey B.B.s Born to Travel
News
Long-Time Walmart Veteran Laura Phillips Joins MGA Entertainment As Senior Vice President, General Manager, Walmart

MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, announced that long-time Walmart veteran Laura Phillips has been appointed Senior Vice President, General Manager, Walmart. In this role, she will lead and support the Walmart and Sam’s Club omni-channel businesses across sales, licensed products, and supply chain operations for all MGA brands, as well as help MGA advance its strategic initiatives across the business.

Scrabble Championship
Events News
Hasbro Crowns North American School Scrabble Championship Winners

C-H-A-M-P-I-O-N-S. After two days of heated play, champions were crowned at the annual North America School Scrabble Championship, sponsored by Hasbro! Nathanael Campos, a 7th-grader from Ridgefield, CT, Walden Giezentanner, an 8th-grader from Webster Groves, MO, and Ruth Li, a 12th-grader from Toronto, Canada won the high-stakes competition hosted at the Planet Word Museum in Washington D.C.