aNb Media, Author at aNb Media, Inc.

The Elmer’s Brand Launches New ‘Elmer’s Squishies’ Activity to Inspire Kids’ Imagination

Elmer’s, the #1 glue brand for crafts in school and at home, is expanding its activity collection with new Elmer’s Squishies, designed to inspire your child’s imagination. This DIY kit includes everything to make your own customized, surprise squishy toy. Simply mix the ingredients with colored glue, pour into the Mystery Mold, and after 60 minutes, pop out your mystery character and play! With more than 80 characters, including 12 rare characters, kids can play and swap with friends as they aim to collect them all for the ultimate adventure. The fun continues on ElmersSquishies.com where kids can learn more about their characters, including their names, birthdates, families, friends and even rivals, to bring storytelling into their play.

‘Brand-new’ Partnership Formed by Poetic Brands and Brand Collective

Poetic Brands, the specialist apparel licensee for adults, kids and babywear, and Brand Collective, known for its unique tech and lifestyle products, are delighted to announce they will be forming a collaboration to extend the potential leverage of both businesses. Being part of the PDS Multinational Group and already hugely successful as separate enterprises, the coming together of Poetic Brands and Brand Collective will see these two dynamic sister businesses making the most of each other’s skills and experience.

Paragon FX Batman Radio and Wizard Of Oz Slippers Make Collector’s Dream Come True

Pop-Culture aficionados are ecstatic to have an opportunity to add “grail” items to their collections thanks to Paragon FX Group. Dorothy’s ruby slippers and the 1966 Batman’s Bat-radio are two of the most recent museum quality items offered by the collective of artisans. Many screen used props are far outside the reach of most collectors, while the picture perfect recreations from Paragon FX Group are accessible for fans.

WowWee Expands Partnership with Hasbro on NERF Super Soaker Action and Outdoor Products

WowWee, a leading manufacturer of innovative consumer entertainment products, and global branded entertainment leader Hasbro, has announced their expanded partnership to bring more classic Hasbro Gaming products to the outdoor play space & unleash the ultimate soak with innovative new NERF Super Soaker products.

Licensing News

Atari Announces Acquisition of 12 Classic Arcade Properties, Including Berzerk and Frenzy

Atari — one of the world’s most iconic consumer brands and interactive entertainment producers — announced the acquisition of a dozen retro arcade games, including the 80s classics Berzerk and Frenzy. Atari will seek to expand digital and physical distribution of the classic titles, create new games based on the IP, and explore brand and merchandising collaborations.

Poppy Playtime’s Mob Entertainment Taps Reemsborko for EU and Australia Licensing

Mob Entertainment has appointed Reemsborko as its agent for consumer products licensing in Europe and Australasia for Poppy Playtime, the smash hit episodic horror video game. The first chapter of Poppy Playtime was released in October 2021 and spawned an immediate and sustained wave of fandom via YouTube videos of gamers playing the game, due in no small part to one of the game’s main characters, Huggy Wuggy.

Spin Master Unveils Official ‘The Flash’ Movie Toys Available Now

The Flash, the long-awaited Warner Bros./DC Extended Universe’s upcoming blockbuster, hits theaters on Friday, June 16th. It’s no secret: kids love superheroes! (Parents do, too!). Whether kids watch the movie with parents in theaters or parents decide to tell the story after, official movie toys from global children’s entertainment company Spin Master will bring the Flash to life and help everyone recreate the electrifying action at home.

Mattel Unveils Disney’s Peter Pan & Wendy Collection

Timed to the upcoming release of Disney’s highly anticipated film, Peter Pan & Wendy on Disney+, Mattel is unveiling a collection of dolls created in the likeness of the stars of the movie – Alexander Molony as Peter Pan, Ever Gabo Anderson as Wendy Darling, and Yara Shahidi as Tinker Bell (who just shared on Instagram).

BBC Studios Kids & Family Expands Bluey Licensing Program with Renewals and New Deals Across NA

BBC Studios Kids & Family, distributor and licensor for the hit animated series Bluey, announced renewals and new licensing deals across multiple consumer products categories in North America. Apparel and accessories partner Centric Brands, apparel partners The Bentex Group, Inc, Handcraft, and drinkware partner Zak! Designs, and holiday décor partner Kurt Adler have renewed their Bluey licensed programs with BBC Studios Kids & Family and will continue to roll out new lines. Following the renewal last year, costumes partner Disguise will now add an adult costumes line for this fall.