Faber-Castell USA Announces Partnership with The World of Eric Carle
The World of Eric Carle has partnered with Faber-Castell USA’s Creativity for Kids brand, to create a series of children’s craft kits featuring Eric Carle’s timeless story The Very Hungry Caterpillar, set to launch this Spring 2023. The partnership was brokered by The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle. The Very Hungry Caterpillar Craft Kits from the Creativity for Kids line extends this classic children’s story beyond the book to a variety of thoughtfully chosen and inspiring craft and play activities.