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News
The Toy Association Announces 2024 Toy Trends

From spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost, The Toy Association has unveiled the top trends expected to drive consumer spending on toys, games, and youth entertainment products in 2024. The announcement was made during The Toy Association’s annual Toy Trends Briefing, a virtual press conference that gave retailers and media a first look at the latest developments in toys and play.

Transformers 40th Anniversary
News
Hasbro Celebrates Transformers 40th Anniversary with Products, Entertainment and More

Hasbro, a leading toy and game company, announced its plans to celebrate the 40th anniversary of the beloved Transformers franchise. Transformers made its worldwide debut in 1984 with its revolutionary robot-to-vehicle action figures, bolstered by a comic book series and an action-packed animated series, The Transformers. The launch was a massive hit, and it introduced characters like Optimus Prime, Bumblebee, Megatron, Starscream, and others who became fan favorites and the ultimate heroes and villains of Cybertron. Today, hundreds of robots continue to join the franchise and illustrate the brand’s core ability to change and adapt to new environments while offering a variety of ways to play for a new generation of fans.

Sophie Ellis-Bextor PeaKeeBoo Toikido
Entertainment News
Toikido Signs Sophie Ellis-Bextor as Voice of Upcoming PeaKeeBoo Animated Series

Renowned creative studio, Toikido, is delighted to be working with award-winning singer-songwriter Sophie Ellis-Bextor on a 2D animated series based on its exciting new pre-school IP, PeaKeeBoo. Sophie, who is best known for hits like ‘Groovejet (If This Ain’t Love)’, ‘Murder on the Dancefloor’, and ‘Take Me Home’, will provide her voice as a narrator on the animated series, which is being developed in collaboration with acclaimed global entertainment company, Moonbug Entertainment.

Just Play Star Wars
News
Just Play Introduces All New Star Wars Disney Doorables

Just Play is back with all new Disney Doorables, this time from across the Star Wars series of movies and shows. Doorables are currently a leading licensed collectible in the market, and adding characters from one of the most beloved franchises of all time will be huge news to Doorables collectors who have been eagerly hoping for this introduction, as well as Star Wars fans of all ages who can now celebrate their fandom in a new a-doorable way! Like all Doorables, the surprise-packed Star Wars mini figures stand about 1.5 inches tall and feature stylized detailing with glittery eyes. Each Galaxy Peek includes 4 figures – with 25 different characters to collect – in an awesome Death Star-inspired capsule, and each Galactic Cruiser  includes 1 of 10 figures with their own mode of transport. The squishy 10” Puffables Plush each include 1 of 3 characters, available in two collections: A New Hope or The Mandalorian.

Godzilla Santa Cruz
Licensing News
Godzilla Teams Up with Santa Cruz Skateboards for Epic 70th Anniversary Collection

Toho International has announced that Godzilla and Santa Cruz Skateboards are teaming up for an epic collection featuring bold, graphic skate deck designs that will be released just in time to celebrate the King of the Monsters’ 70-year reign this November. Santa Cruz is known for taking the extra step in its pop culture collaborations, and their Godzilla line is no exception. The limited-edition line will include eight skateboard deck designs, including a monster-sized deck (11’’ x 32’’) that is the largest skate deck Santa Cruz has ever made, complete with a unique shape resembling Godzilla’s skin texture. For this collaboration, Santa Cruz tapped some of their favorite Artists to reimagine the classic graphics of Corey O’Brien, Tom Knox, Rob Roskopp, and Natas Kaupas, based on the original artwork by Jim Phillips, in a variety of iconic styles inspired by iterations of Godzilla through the years, from Shin Godzilla to Mechagodzilla, and more.

Takara TOMY 100
News
Toy Manufacturer TOMY Hits 100 Year Milestone

Starting in 1924, with the founding of Tomiyama Toy Seisakusho (the predecessor of TOMY), TOMY Company, LTD is now a global company with well-known brands for parents and children of all ages, such as Lamaze, Club Mocchi- Mocchi, ERTL, The First Years and Boon. TOMY is sharing its gratitude and promise to be a company that is loved and important to society for another 100 years. To mark the milestone and express gratitude to their supporters, stakeholders, and customers, who have made their longevity possible, TOMY has created and released a new 100th anniversary logo. The design depicts the creation of infinite possibilities (“∞”) from “1.”

Fall Guys WildBrain
Licensing News
WildBrain CPLG Scores Asia Representation from Devolver Digital for Fall Guys

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, has partnered with Devolver Digital to represent global gaming phenomenon Fall Guys in Asia. Under the new partnership, WildBrain CPLG will now handle consumer products rights across Japan, mainland China, Hong Kong, Macau, Taiwan, South Korea, Thailand, Vietnam, Malaysia, Singapore, Indonesia, Philippines, Brunei, Cambodia, Laos and Myanmar.

Barbie and Stacie to the Rescue
Entertainment News
Mattel Debuts Official Trailer & Key Art for ‘Barbie and Stacie to the Rescue’

Mattel, Inc has announced that Barbie, Stacie and friends are returning for an all-new journey in Barbie and Stacie to the Rescue. Coming to Netflix March 14, the hour-long special will follow Barbie’s middle sister, Stacie, as she quickly comes to the rescue of Barbie and Skipper. Barbie and Stacie to the Rescue marks the first time Stacie plays a lead role in Barbie content and includes five new original songs, new friends, and more puppies than ever. In Barbie and Stacie to the Rescue, audiences will soar to new heights with Barbie and Stacie as they embark on the adventure of a lifetime. Confident and adventurous, Stacie finds herself caught in the middle when the Roberts family heads to Wisconsin for a hot air balloon festival where she is too young for adult activities, yet too old to play with the little kids. But, when her older sisters Barbie and Skipper find themselves in trouble, Stacie finds she has the right skills to save the day.

Hey Buddy Hey Pal make-a-wish
Events News
Make-A-Wish North Texas Joins Forces with Hey Buddy Hey Pal for ‘My True Wish’ Sweepstake

Make-A-Wish North Texas is delighted to announce a partnership with Hey Buddy Hey Pal and their hugely successful EggMazing Egg Decorator line this March for the “My True Wish” sweepstakes. Running from February 15th to March 15th, the highly anticipated winner will be revealed March 30th. The sweepstakes will conclude with an egg hunt extravaganza at the Omni PGA Frisco Resort, providing an exciting community event to cap off this special collaboration. This landmark sweepstakes, the first of its kind for the non-profit organization, is an exciting opportunity to showcase the transformative power of a wish for one fortunate recipient. Make-A-Wish North Texas, renowned for granting life-changing wishes to children with critical illnesses, is adding a touch of joy to this initiative by collaborating with Hey Buddy Hey Pal.