In a move to target a younger, more dynamic consumer with a passion for the latest style and trends, Konami Cross Media NY has kicked off an expansion into the fashion arena with their flagship property, Yu-Gi-Oh! Fresh and bold designs are headed to market with new partners including: BAIT, Bershka, Park Agencies and Tuned in Tokyo. In making the announcement, Jennifer Coleman, Vice President, Licensing and Marketing, Konami Cross Media NY, said: “Our new collaborations will result in strong niche product lines that will provide new avenues for the continued growth of Yu-Gi-Oh! in the highly in-demand and competitive fashion and apparel scene. We look forward to working with our new licensees and retail partners as we further solidify Yu-Gi-Oh!’s place in the pop culture zeitgeist.”
The Pokémon Company International announced that the upcoming season of Pokémon Ultimate Journeys: The Series will premiere October 21, 2022, exclusively on Netflix in the U.S. The 25th season of the globally popular animation will follow Ash Ketchum and his Pikachu, as well as Goh and Chloe, as they embark on their latest adventures in the Pokémon world. The season features approximately 54 episodes, with an initial release of 12 episodes this October followed by three additional episode releases on Netflix in 2023. The dates for the subsequent episode releases will be announced closer to their launches. The Pokémon Company International gave fans a sneak peek at the upcoming season earlier this year with a global reveal trailer: https://youtu.be/CUjAdM3BtCw.
Popeye and Olive Oyl announce the retail launch of their capsule collection within the 2022 Fall/Winter Iceberg line, a second drop in the collection that was first revealed in Spring this year. A selection of items inspired by Popeye’s enduring strength and Olive Oyl’s uniquely confident personality were unveiled via an innovative Fashion Week marketing campaign from Wild Posting back Q1 2022 across Milan, New York, Berlin and Paris, and more looks are now set to debut in Milan this month through another splashy promotion.
KIDZ BOP, the #1 music brand for kids, has appointed Bulldog Licensing, one of the licensing industry’s leading agencies, as its official UK licensing agency, beginning at Brand Licensing Europe (BLE). KIDZ BOP is a global family music brand that records today’s biggest hits, sung by kids for kids, and currently records in five languages. Since launching in the US in 2001, KIDZ BOP has sold over 23 million albums and generated over 8 billion streams, and was also named Billboard Magazine’s “#1 Kid Artist” for eleven consecutive years. KIDZ BOP has 24 Top 10 debuts on the Billboard 200 Chart; only three artists in history—The Beatles, The Rolling Stones, and Barbra Streisand—have had more Top 10 albums.
TOMY International will introduce a new line of baby toys developed in collaboration with Robin Arzón, athlete, mom, entrepreneur, advocate and New York Times bestselling author of children’s book, Strong Mama and its highly-anticipated follow-up, Strong Baby, publishing in February 2023.
On Thursday, October 27, 2022, the biggest names in specialty games and crafts will be training retailers and their staff at the Mass Mutual Center in Springfield, MA. Due to the success of the Portland, OR and Long Beach, CA Game and Kit days, ASTRA thought it would be a great idea to have one on the East Coast. The Mass Mutual Center is centrally located for easy access from all the New England States as well as Upstate, NY. A knowledgeable staff helps increase retail sales – why not have fun at the same time?
BEGiN, the company behind industry-leading early learning programs HOMER, codeSpark Academy, Little Passports, KidPass, and Sesame Workshop, the nonprofit educational organization behind Sesame Street, launch Learn with Sesame, the first offering to come out of their partnership. The new app uses Sesame Workshop’s tried-and-true educational approach alongside BEGiN’s four-step learning framework, ‘The BEGiN Method,’ which builds confidence, promotes problem-solving, and fosters a lifelong love of learning. Learn with Sesame, featuring the beloved characters from Sesame Street, offers social-emotional learning and academic skill development with a research-based framework. Through interactive games, stories, videos, and songs, the app provides kids from ages 2-5 opportunities to navigate everyday challenges and emotions as they explore foundational concepts such as numbers, colors, shapes, and more.
The Insights Family – the global leader in kids, parents, and family market intelligence has launched its inaugural Licensing Report at Brand Licensing Europe. The report – in association with Licensing International – identifies some of the key trends that The Insights Family are seeing in its Kids Insights and Parents Insights data across the 22 markets which it serves. The report also includes expert commentary from industry professionals who share their opinions as to the opportunities and challenges that they see resulting from these trends.
The Pokémon Company International announced that the Pokémon Trading Card Game (TCG): Pokémon GO Elite Trainer Box has been awarded Game of the Year at The Toy Foundation’s September 2022 Toy of the Year (TOTY) Awards. The TOTY Awards recognize the top toys, games and licenses, with winners decided by votes cast by the public and industry based on a pool of finalists determined by expert judges. The Game of the Year category is evaluated based on the product’s creativity, design, playability and marketing, and was previously won by The Pokémon Company International in 2021 for its Pokémon TCG Battle Academy family board game.