Spin Master launches Mermaid High dolls alongside an animated series; YouTooz unveils SpongeBob meme-inspired collectibles; Hess unveils 2021 Cargo Plane and Jet; and more new products.
Mattel has secured the global licensing rights to create a toy line for Disney and Pixar’s upcoming animated film Lightyear, the origin story of Buzz Lightyear from the Toy Story franchise.
Costume manufacturer Disguise is expanding its licensing partnership with Disney throughout Europe, the Middle East, and Africa.
VP Racing Fuels and Mattel have struck a licensing agreement for Hot Wheels diecast cars and trucks displaying the VP Racing brand name and logo.
Spin Master has established Spin Master Ventures, which aims to use strategic minority investments to accelerate growth in its three creative centers — toys, entertainment, and digital gaming.
Sarah Maizes — a former executive at the Jim Henson Company — was named senior director of development and executive producer by Herschend Entertainment Studios (HES).
The Forest Stewardship Council (FSC) has recognized Mattel with a 2021 Leadership Award for its use of FSC-certified products. In 2020, Mattel achieved 97% recycled or FSC-certified content in the paper and wood fiber used in its products and packaging.
Roblox publisher Gamefam is partnering with Wind Sun Sky to adapt its game Twilight Daycare as a digital series.
The limited edition LEGO Collection x Target — an assortment of home goods, pet products, toys, apparel, accessories, and more — launches in December.