mini brands kfc zuru
Licensing News
ZURU Unveils Mini Brands KFC!: A Finger-Lickin’ Addition to the Mini Brands Collection

ZURU is thrilled to announce the launch of its latest addition to the Mini Brands collection – Mini Brands KFC! KFC, one of the most recognized and beloved restaurant brands globally, has joined forces with ZURU to bring the finger-lickin’ goodness of their worldfamous menu to the palm of your hand. As the stand-alone brand in its range, it was created with true fans in mind, guaranteeing five KFC miniature limited edition collectables in every capsule. There are 20 perfect replicas of KFC’s secret recipe staples, including fried chicken and irresistible sides. Hidden in the mix are rare gold, scented and frozen moment miniatures for a lucky few to find.

halloween & costume association spooky awards
Events News
Launch of New Spooky Awards for Halloween Manufacturers Coming in 2024

The Halloween & Costume Association (HCA) is thrilled to announce the launch of the first annual Spooky Awards, an industry celebration of innovation, creativity, and all things Halloween! Open to Halloween product manufacturers, HCA members, and non-members alike, this thrilling event promises to be the pinnacle of the Halloween calendar. Steeped in the mystique of the season, the competition beckons to daring souls who weave new wonders. Eligible submissions include only fresh apparitions, newly conjured within the past year or set to materialize in the next ten moons. While prototypes are welcome, beware—prior incarnations haunting the market do not qualify. Only the freshest, most fiendish creations may ascend.

Barbiecue Heinz Mattel
Licensing News
Heinz and Mattel’s Barbie Team Up to Release ‘Barbiecue’ Sauce

You want it? You got it. Prepare for your (real) world to be officially turned pink as Heinz teams up with Mattel to launch the limited-edition Heinz Classic Barbiecue Sauce. Available now, this pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans about whether this dream condiment concoction should be made a reality.

Horizon Group USA
Licensing News
Horizon Group Inspires Creativity Through Partnerships with Top Brands

Horizon Group USA, a leading global provider of innovative activity products, continues to keep creativity fun and accessible for families by introducing new product experiences from their favorite brands. Following a strong holiday season, Horizon Group has maintained momentum throughout the first quarter through strategic partnerships across top categories, perfectly positioning the company for further growth.

Stan Lee Kartoon Studios VeVe
Licensing News
Kartoon Studios + VeVe to Launch Stan Lee Limited Edition ‘Phygital’ Collections

Kartoon Studios, the controlling partner of “Stan Lee Universe, LLC,” partners with VeVe, the global leader in digital collectibles and comics derived from some of the world’s best known IP, such as Star Wars, associated with powerhouses, including Disney and Marvel, as well as being the top-grossing Entertainment App in the Google Play and Apple stores, and groundbreaking Multiverse Clothing Company Inc. to produce a series of limited-edition Stan Lee digital and physical collectibles to be included in launches aimed for June and July around San Diego Comic-Con.

Hot Wheels Monster Trucks Live Glow Party 2023
Events News
Family Entertainment Live Announces Record Breaking Performances of Hot Wheels Monster Trucks Live Glow Party

Family Entertainment Live, one of the world’s leading presenters of live family entertainment events, and Mattel, Inc (NASDAQ: MAT) a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, announced record breaking performances of Hot Wheels Monster Trucks Live Glow Party that took place this past weekend, April 13-14, 2024. The tour made its debut in Mexico as 70,027 guests attended four sold-out Hot Wheels Monster Trucks Live Glow Party shows at Arena CDMX.

Xilam Production Division
News You're Hired
Xilam Animation Ups Chloé Menier to Brand Manager

Academy Award-nominated French animation studio Xilam Animation has promoted Chloé Menier to the newly created position of Brand Manager, effective immediately. Menier is based in Xilam’s Paris headquarters and reports into Safaa Benazzouz, EVP Distribution at Xilam Animation. Menier will now handle brand development across Xilam’s catalogue of brands – including Oggy Oggy, Zig & Sharko, Lupin’s Tales, Oggy & the Cockroaches – on a 360-degree scale. As part of her role, she will collaborate closely with the company’s sales, marketing and digital teams. She will also continue to work with Xilam’s licensees on the artwork and product approvals, to ensure awareness and consistency across the company’s brands.

Licensing International Global Study 2023 2024 finalists award excellence
Licensing News
Licensing International Announces 2024 Excellence Awards Finalists

Licensing International is proud to announce the full list of finalists for the prestigious Excellence Awards for 2024, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. This year’s Excellence Awards feature 197 finalists in 32 categories. More than 800 submissions were reviewed by a panel that includes 200 judges from 20 countries.

OOLY Suzy Ultman
Licensing News
Explore OOLY’s New Creative Collaboration with Suzy Ultman

OOLY, the whimsical and colorful arts, crafts and school supply brand has announced a joyful collaboration with esteemed designer and illustrator Suzy Ultman. OOLY’s first-ever collaboration with designer and illustrator Suzy Ultman marries her signature artistry to their products, highlighting both brands’ commitment to imaginative and playful design. This partnership celebrates the union of creativity and joy in their products, enhancing the Stickiville and Tattoo-Palooza lines.