One Piece Toei Licensing
Licensing News
Toei Animation’s ‘One Piece’ Reveals Treasure-Load of Licensing Deals for Franchise

Just a week away from this month’s Licensing Expo 2022, legendary studio and anime industry leader Toei Animation has released the first-ever licensing report for its One Piece franchise. This new report provides an annual wrap-up of licensing gains for One Piece, the 22-year old hit anime franchise from Toei Animation, and details new license agreements and license renewals as well as highlights significant collaborations across top merchandise categories. Over the past 16 months, Toei Animation amassed more than 20 agreements as a result of its One Piece licensing efforts – including both new license agreements and license renewals.

Toobimals Wonderfuljungle ASTRA 2022
Events News
Toobimals from Wonderfuljungle to Debut at ASTRA 2022

Say hello to the Original Toobimals, a sensory toobed plush toy. Specialty toy retailers will be on the hunt at ASTRA’s Marketplace for the perfect products to stretch limited 4th quarter budgets while delighting young customers, and a look-see at Booth 1823 will have them not only stretching but popping, pushing, pulling and smiling. 

Komarc Games StickiKubes ASTRA 2022
Events News
Komarc Games to Unveil New StickiKubes and Finger Topz at ASTRA 2022

Retailers looking for something fresh and full of delight will be sticking around Booth 1731 at ASTRA as Komarc Games unveils StickiKubes ($9.99) and Finger Topz ($14.99) plus showcases a half dozen best seller boxed toys and games. All are in stock and ready for childhood exploration. Specialty retailers have always had a keen eye for finding the perfect product for their customers. ASTRA’s Marketplace is this summer’s not-to-be-missed specialty toy show.

Lego Hasbro Transformers Optimus Prime
Licensing News
LEGO Meets Transformers: Engage Brick Mode!

Leading global toy companies, the LEGO Group and Hasbro, Incorporated (NASDAQ: HAS) unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.

Cloud b Logo
Iconic Brand Cloud b Celebrates 20th Year of Soothing, Sound Sleep for All

Cloud b, the world’s leading brand of award-winning products and accessories that help parents and children sleep better, celebrates its 20th year, marking a milestone anniversary in 2022 and unveiling a new logo with a more contemporary design that appeals to today’s consumer. What started off as a simple idea, to give the gift of sleep to newborn babies and their families, has become a tried-and-true staple and a most-trusted sleep solution for millions. From the classic award-winning products like the iconic Tranquil Turtle to the soothing Sleep Sheep, Cloud b’s legacy lineup continues to be praised today by parents, celebrities, and the industry alike.

Spin Master Scholarship
Spin Master Opens Applications for 2022 Future of Play Scholarship Program

Spin Master Corporation, a leading global children’s entertainment company, has opened applications for the Spin Master Future of Play Scholarship Program supporting the education and career advancement of individuals from underrepresented communities in the fields of each of the company’s creative centers: toys, entertainment and digital games. Launched in June 2022, Spin Master’s Scholarship Program provides financial aid as well as mentorship and the potential for an internship with the company.

Entertainment Licensing News
Spotlight Licensing to Launch Licensing Program for ‘Samurai Rabbit: the Usagi Chronicles’

Spotlight Licensing has been appointed by Gaumont to launch and manage the global merchandise licensing program for Samurai Rabbit: The Usagi Chronicles (which debuted on Netflix April 28th). 2022 may be the Year of the Tiger but it is also shaping up to be a big year for the rabbits of the highly anticipated Netflix animated kids series Samurai Rabbit: The Usagi Chronicles and long-running and award-winning Stan Sakai comic book series Usagi Yojimbo that inspired it.

American Girl Corrine Tan
Entertainment Licensing News
Mattel Partners with HBO Max, Cartoon Network on Two Live-Action American Girl Specials

Mattel, Incorporated announced that it is partnering with HBO Max and Cartoon Network on a pair of new live-action American Girl specials based on the hit doll and book line. The first special, American Girl: Corinne Tan (wt), focuses on the brand’s 2022 Girl of the Year of the same name. Produced by MarVista Entertainment, a Fox Entertainment Company, American Girl: Corinne Tan will premiere this December on Cartoon Network and the following day on HBO Max. A second American Girl special will follow in 2023.