Licensing News
Jazwares Unveils New Licensed Pokemon Product Line-up

Jazwares, a global leader in toys and licensing, has just announced a line-up of must-have officially licensed Pokemon toys that will be the perfect addition to your Pokédex…or collection. Pokémon fans of all ages will love the latest line of unique plush and figure sets. Cuddle up with the 24″ Cubone or 8″ Dratini Plush, or add some style with the 8″ Corduroy Plush. Build up different worlds with high-detail environment sets, or show off your Pokémon master style with the Deluxe Collector Lucario Figure.

Micheal Cohen Group Nancy Zwiers
News
Nancy Zwiers and the Michael Cohen Group Ask: Are Toys Becoming More Fun?

A recent study indicates that the toy industry has dramatically improved the play value of their products over the last 10 years, highlighted opportunities for improvement both overall and in specific toy categories, and probed parents’ experiences with holiday supply chain issues. Titled “US Toy Industry Play Value Report Card: After the Toys Come Home”, the survey was fielded by play expert and founder of Funosophy, Nancy Zwiers, and the Michael Cohen Group, a prominent New York-based research firm. The Michael Cohen Group also conducted the original 2011 study of the same name. Respondents to both studies include a statistically valid, nationally representative sample of parents of children between the ages of two and six years old. Participants were asked to share their thoughts on the amount of time their children played with different types of toys in the two weeks following Christmas.

Seuss Studios
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Dr. Seuss Enterprises and Random House Children’s Books Announce Seuss Studios

Dr. Seuss Enterprises (DSE) and Random House Children’s Books (RHCB) will launch Seuss Studios, a line of books for early readers by new and emerging authors and illustrators who will create original stories inspired by Ted Geisel’s (aka Dr. Seuss) unpublished sketches and illustrations. The news was announced on, Dr. Seuss’s birthday, by DSE and RHCB.

Pikwik Pack
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Pikwik Pack Toys & Books Now Available at Walmart, Target and Amazon!

Preschoolers across the U.S. and Canada can now “unwrap” a world of surprise and adventure as toys inspired by the hit series Pikwik Pack launch today at mass retailers Walmart, Target and Amazon. Produced by animation powerhouse Guru Studio, Pikwik Pack follows four adorable animal friends as they work together to deliver magical surprises to the kind citizens of their bustling town.