PUMA L.O.L. Surprise!
Licensing News
New Puma and L.O.L. Surprise Collection Lights Up the Dance Floor

Get the party started with the fabulous new collection from global sports company PUMA and L.O.L. Surprise! This apparel and footwear collection is inspired by the playful attitude and beloved characters of the show and is available in toddler, kids and junior sizing. The collection features pieces including iconic PUMA footwear styles like the RS-X and Cali Star. The party is about to start with the PUMA x L.O.L. Surprise! RS-X Sneakers. Sugar? Spice? Why choose. Designed after the dynamic duo Sugar and Spice, these kicks sparkle from top to bottom and feature a custom footbed and lace lock modeled after the two characters. Packed with glitz and glamour, the PUMA x L.O.L. Surprise! Cali Sneakers are perfect for fans of Dawn, with added sparkle details on the heel and side bringing some sunshine to every step.

Foundation Heathside
Licensing News
Heathside Trading Signs Global License Agreement for Foundation with Skydance

Pop culture products manufacturer Heathside Trading Ltd has signed an agreement with Skydance to launch a consumer products line based on the global, hit television series Foundation, which will include die-cast ships, prop replicas along with resin figures and busts. The agreement was facilitated by Skydance Animation’s global licensing representative IMG as well as KJG Ltd. The Foundation licensed line will launch in Autumn 2024 through selected retail partners, as well as direct-to-consumer through MasterReplicas.com.

Macy's Daniel Tiger
News
Daniel Tiger’s Neighborhood Toys to Arrive at Macy’s Toys ‘R’ Us in November

Fred Rogers Productions, the children’s educational media organization behind the hit series Daniel Tiger’s Neighborhood, and 9 Story Brands, its worldwide licensing agent for the popular brand, together with toy partner JAKKS Pacific and retail marketing agency Licensing Street, have secured a new retail program for the much-loved preschool property in Macy’s Toys ‘R’ Us shops. The assortment includes eight Daniel Tiger’s Neighborhood toy skus rolling out to 200+ Macy’s Toys ‘R’ Us shops across the U.S. this month.

The Wiggles Filmrise HappyKids
Entertainment Licensing News
The Wiggles Enter Into an Agreement with Future Today’s HappyKids to Add Classic Content to the Platform

The Wiggles, the longest running and most beloved children’s entertainment group and HappyKids, Future Today’s free ad-supported streaming service, have entered into an agreement to add more than 80 hours of classic Wiggles content to the HappyKids Channel. In addition, Future Today will be creating and distributing a Wiggles-branded App featuring both the classic content and two seasons of new content from their latest series “Ready, Steady, Wiggle” (Seasons 4 & 5, 26×11 each). The announcement was made jointly by Luke Field, General Manager of The Wiggles, and David DiLorenzo, SVP Kids & Family of Future Today.

BUNKR NERF Playview
News
Playview Brands Launches NERF BUNKR BattleZones for Holiday 2023

The holidays may not always be full of family cheer, but Playview Brands has one surefire way to turn any family feud into a super-charged showdown with NERF BUNKR BattleZones! With a complete line of inflatable high-impact graphic cubes, forts, obstacles, and storage sets that transform any area, indoor or outdoor, into an instant adrenaline-filled arena, NERF BUNKR BattleZones is more than a game — it’s a new holiday tradition! NERF BUNKR BattleZones aims to elevate NERF play through strategy and endless customization.

Cry Babies Disney
Licensing News
Cry Babies Reveals First NA Collaboration with Disney Featuring Favorite Disney Characters

IMC Toys, the company known globally for its Cry Babies line of nurturing dolls that’s been a top seller since 2018, is set to bring some of the most beloved children’s cartoon characters to life with an all-new collaboration. Coming in Spring of 2024, for the first time, top drivers in the baby dolls category will be given a magical makeover as the dolls will be dressed up in all new outfits as Disney inspired characters. Cry Babies Tiny Cuddles will feature Disney’s Mickey Mouse, Minnie Mouse, Stitch, Daisy Duck and Winnie the Pooh pajamas.

Candy Land Sugarfina
Licensing News
Sugarfina Makes Childhood Dreams Come True with Candy Land Collaboration

Luxury candy brand, Sugarfina, has collaborated with Hasbro, a leading toy and game company, to make a sweet new version of the iconic Candy Land board game. Complete with gourmet candies from the fancy candy maker, the Candy Land x Sugarfina Candy Board Game is a keepsake collector’s item you’ll enjoy long after the candy is gone. The exclusive release features the Candy Land x Sugarfina Candy Board Game, a limited-edition game board filled with playing cards, game pieces, and of course, candy!

Tagie Awards Logo 2023 Nominations Voting Winners 2024 Lifetime
Events News
People of Play Announce Winners of the 2023 Toy & Game International Excellence (TAGIE) Awards

Almost 350 attendees from 20 countries gathered to honor the winners of People of Play (POP)’s 2023 Toy & Game International Excellence (TAGIE) Awards . Sponsors included Disney, Oxford Games, Mattel, The Michael Kohner Corporation, Hasbro, Longshore, Spin Master, ASTRA, Nextoy, Super Impulse, Backdrop.com, Baby Paper, Jazwares, Peggy Brown Creative and Barry & Jason Entertainment. Jill Barad, former CEO and Chairman of Mattel, and Rouben Terzian, Co-Founder of BMT Big Monster Toy were honored for Lifetime Achievement Award – presented by Jeffrey Breslow, co-founder BMT.

Etta Loves x Keith Haring
Licensing News
Etta Loves x Keith Haring Launches New Sensory Collection for Babies and Toddlers

The Etta Loves x Keith Haring Bath Toy Collection merges the joyful, energetic art of Keith Haring with Etta Loves’ expertise in creating products that engage and delight babies and toddlers. The three bath toys in the collection are meticulously crafted to be safe, soft, and visually stimulating, ensuring that every bath time becomes an educational and sensory experience for children. The bath toys focus on Haring’s iconic Baby, Dog and Heart artworks and come in a beautiful, co-branded box. Babies’ will love the look and feel of the natural rubber, and they’re as good for chewing as they are for water play. They can also be used for teething purposes as they are 100% natural rubber and hole free.