SloaneVision Unlimited’s newest property Couch Potato: the Art of Hanging Out (from creative team Trade Marc Productions) celebrates hanging out with friends, watching TV, or reading a book through fashion-forward loungewear. Glenn Hendricks, vice-president, business development, licensing and merchandising at SloaneVision, provided an update on this new brand.
CBS Consumer Products is focused on the film Beastly, which is scheduled for release July 30, 2010. The film has been called a modern-day take on Beauty and the Beast where a New York teen is transformed into a monster to find love. The film stars Vanessa Hudgens, Neil Patrick Harris, Mary-Kate Olsen, and Alex Pettyfer.
A separate endeavor is Star Trek Online, the MMOG that launched in February. It keeps the momentum going until the next film is released in 2012.
Liz Kalodner, executive vice-president and general manager of CBS Consumer Products, provided on update on these properties.