Category: Licensing

Skydance Animation has announced a multi-year agreement with leading global children’s entertainment company Spin Master, to become the studio’s master toy licensee. The first feature property included under the pact is Apple Original Film Spellbound, directed by Vicky Jenson, which will debut globally on Apple TV+. Spin Master will bring characters from the show to life with products including fashion dolls, mini-dolls and vehicles. The agreement also gives Spin Master the rights to develop toy lines for other upcoming Skydance animated features.

Illumination and Universal Brand Development have collaborated with Italian luxury brand Moschino, to launch the Minions x Moschino Baby Kid Teen capsule collection, available now on Moschino.com. Illumination’s new feature film, Minions: The Rise of Gru, arrives in theaters 1 July.

BIG Games and PhatMojo have announced their master toy and licensing partnership for the hit game, Pet Simulator X. The agreement will include a line of toys, launching this summer, and a consumer products licensing program, currently in development. Under the worldwide deal, PhatMojo will build their product program from the brilliantly unique Pet Simulator X world, based on its wide-ranging pattern of character collectability and immersive fun.

Toca Boca, the award-winning Swedish game development studio, has launched a new playful, gender-neutral fashion collection for kids together with global fashion brand H&M. It is made using innovative processes by Circular Systems that allow true recycling of colored textile waste streams, putting them back in play for more fashion fun. The collection is available worldwide, both physically on hm.com and as digital outfits in the Toca Life World app.

With Mental Health Awareness Month right around the corner, the Finnish mental health brand, CupOfTherapy, has appointed family-owned manufacturer Jerry Leigh as their official apparel partner in the US. The deal was a joint collaboration between CupofTherapy’s North American agent, FanGirl Consulting and Brand Management and Mix Licensing Group.

Spielwarenmesse eG and Licensing International have announced a co-branded event that combines their skillsets to provide the Germany and the wider German-speaking region with a licensing event of its own. Licensing-X Germany will offer the licensing sector across Germany, Austria and Switzerland a new platform and will coincide with Insights-X, the established stationery event, from 5 to 7 October 2022 at the Nuremberg Exhibition Centre.

Award-winning independent animation studio ZAG has partnered with Burger King on a global QSR promotion that features collectible premiums from the pop culture hit Miraculous – Tales of Ladybug and Cat Noir with purchase of a King Jr. Meal. The announcement was made by Julian Zag, EVP, Global Operations and Head of Consumer Products, ZAG.

Magikbee and WildBrain have signed an agreement to license Seasons 9, 10, and 11 of Mattel’s classic Polly Pocket series for Magikbee’s kids’ streaming platform, KidsBeeTV. KidsBeeTV is a global brand with customers in more than 200 countries. In that sense, Polly Pocket is a key IP in the kids’ streaming app catalog, appealing to a large fan base around the world and resonating with both kids and their parents. The classic animated series, which originally premiered in 2010, is based on Mattel’s original micro-scale doll brand that first launched in 1989 and is well-known and much-loved. The classic Polly Pocket episodes are now available on KidsBeeTV.