Award-winning toymaker ZURU has collaborated with Disney to miniaturize some of the most beloved Disney products, in 5 Surprise Mini Brands: Disney Store Edition. Perfect replicas of favorite toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends, and Pixar offered exclusively by Disney will debut in miniature form, down to the barcode, in the latest capsule collection of ZURU’s wildly popular, highly sought-after Mini Brands portfolio.
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is expanding its multi‐territory representation deal with Peanuts Worldwide to include the Indian market. Under its recently launched dedicated India office, WildBrain CPLG will build on its successful EMEA partnership for the iconic Peanuts character brand and assemble a local cross‐category program targeting apparel, gifting, homewares, stationery, pet accessories and promotions for all demographics.
Mattel, Inc. (NASDAQ: MAT) has announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is expected to launch at retailers around the globe at the beginning of 2023.
Sweethearts, the much beloved candy brand that has become synonymous with Valentine’s Day, has announced a new, robust licensing program to roll out during 2022. The licensing program is managed by Lisa Marks Associates (LMA), the long-term Licensing Agency for Spangler Candy Brands, owner of the Sweethearts brand.
The massive surge in recreational boating activity is expected to continue and with it the increasing demand for berthing space. With more traffic coming in and out, marinas are struggling to keep up with the growing number of boats. At the heart of this problem is the lack of connectivity and outdated ways by which boaters communicate with marinas. Popeye Sail Club, powered by Pick a Pier, leverages a robust network of marinas and cutting-edge technology to unlock a more convenient and sustainable boating experience. Pick a Pier is a leader in berthing reservations, making it as simple and convenient as booking a hotel or buying a plane ticket — and with Popeye’s help, the experience is getting even better.
Blow me down! Popeye Golf USA, the ultimate source for Popeye branded golf gear, is hitting the green in Orlando, Fl. this week at the 2022 PGA Show, where golf enthusiasts and professionals will have the opportunity to explore the new product range.
Some of the most iconic characters in the Star Trek universe are among the toys featured in the summer 2022 launch of Playmates Toys’ all-new collection of Star Trek action figures and accessories. Playmates marks its much-anticipated return, after a 12-year absence, as the global licensee across action figures, vehicles, ships and role play for all ViacomCBS Star Trek Properties.
Leading licensing agency, Bulldog, has agreed terms on a deal with Wow! Stuff to become the first licensee for the ‘boundary breaking’ 2.5D animated series, Odo. Odo was created by Sixteen South Originals and co-produced with Letko. In the new Master Toy global deal, Wow! Stuff will create a comprehensive range of toys including plush, dolls, figures and accessories, role-play toys, play sets, track sets, construction toys and bath toys.
2022 sees the launch of the first James Bond bear by German toymakers Steiff, the company that invented the Teddy Bear. Just 1,962 handcrafted collector’s bears will be made in a numbered series to mark the date of Dr. No’s cinematic release in 1962. Dressed in a tailored black cotton dinner jacket, white buttoned shirt, and black bow tie, the bear channels Bond’s effortless style, complete with black mohair legs and a 60th Anniversary embroidery on one foot. He features a gold-plated Steiff button in ear, bearing his individual number, and will come with a numbered certificate of authenticity within a special James Bond presentation box.