Licensing News

CupOfTherapy to Make Mental Health Visible at Target with Jerry Leigh

CupOfTherapy Logo Jerry Leigh

With Mental Health Awareness Month right around the corner, the Finnish mental health brand, CupOfTherapy, has appointed family-owned manufacturer Jerry Leigh as their official apparel partner in the US. The deal was a joint collaboration between CupofTherapy’s North American agent, FanGirl Consulting and Brand Management and Mix Licensing Group.


CupOfTherapy is a Finnish concept focused on the themes of wellbeing and mental health through illustrations of animal figures that represent those from all walks of life. With the mantra “mental health made visible”, CupOfTherapy strives to show that we can work through our blocks and foster our own mental betterment. The brand’s encouraging messaging and unique artwork is created by psychotherapy professional Antti Ervasti together with awarded and internationally recognized illustrator Matti Pikkujämsä.


Set to release in Target stores this April, Jerry Leigh developed an apparel line consisting of unique designs aimed at juniors and ladies, featuring CupOfTherapy messages of positivity driven through their distinctive animal illustrations.


In addition to the apparel program, CupOfTherapy’s Self-Care Every Day: Daily Doses of Kindness and Self-Compassion book in English debuted with pre-orders taken on, and other locations.


CupOfTherapy started as a bear hug of a book with a big message: that it’s normal to face problems and you’re fine just the way you are. The brand combines heartwarming illustrations with thoughtful texts that deal with mental wellbeing, it tackles heavy topics in a novel and accessible way that resonates with people the world over. CupOfTherapy in comprised of publishing, consumer products licensing, and workshops. The brand was created when psychotherapy professional Antti Ervasti joined forces with award-winning artist and graphic designer Matti Pikkujämsä. Follow CupOfTherapy on Instagram @cupoftherapyus.


Jerry Leigh is a leading design, manufacturing, and brand management company, servicing the nation’s top retailers through a wide range of brands and licenses. With international offices, the company’s 1000+ associates are dedicated to serving the needs of their brand and retail partners. Through their state-of-the-art manufacturing operations, Jerry Leigh produces apparel that reflects consumer lifestyles at all tiers of distribution, from boutiques to mass market.