Category: Licensing

A new collaboration between two Australian icons has officially launched, as home and lifestyle retailer Bunnings reveals their Bluey Hammerbarn transformation – Wackadoo! Bluey, the globally recognized animated TV series and homegrown favorite, will take over the exterior signage of six Bunnings stores around Australia and one store in New Zealand with a Hammerbarn rebrand this month – inspired by the popular Bluey ‘Hammerbarn’ episode from Season 2 of Bluey.

At long last, two iconic brands — best known for inspirational characters, rich storytelling, and memorable experiences — have come together to make dreams come true for Disney and American Girl fans. American Girl has unveiled the first wave of the multi-year collaboration celebrating beloved characters, Disney’s Ariel, Cinderella and Tiana. Inspired by Disney’s animated classics, each 18-inch princess doll arrives in her signature dress, and fans can also purchase additional outfits and accessories!

Millimages, one of the oldest independent animation studios and IP developers in Europe, is pleased to announce that its flagship brand Molang has partnered with PlaybyPlay for plush toys in Europe and Latin America. PlaybyPlay, a brand by Famosa, part of the Giochi Preziosi international toy group, will manufacture and distribute a wide range of plush in different sizes scheduled to be on the market in Xmas 2024. The first items from the plush collection were exclusively unveiled at the Nuremberg Toy Fair; attended by both Millimages and PlaybyPlay.

Storypod is bursting with new content and characters! Storypod is a company that is revolutionizing the way kids engage with audio adventures. Storypod offers a range of interactive educational products, including Crafties (soft figures), Tokens, Card Sets, and more. Give the kids something to look forward to each morning or as they drift off to sleep with Storypod’s newest audio adventures in the form of Crafties, Tokens, Card Sets and Cuddly Playtime Fox the newest addition to the Storypod library of audio adventures. Think of it as big technology built for tiny hands!

Steven Singer Jewelers has launched their first licensed product offering; a Care Bears branded 24 karat gold-dipped rainbow rose. The jeweler, best known for their popular gold-dipped roses, will launch the limited-edition version for sale across the US from their online store along with their physical store based in Philadelphia.

Toho International has announced that Godzilla and Santa Cruz Skateboards are teaming up for an epic collection featuring bold, graphic skate deck designs that will be released just in time to celebrate the King of the Monsters’ 70-year reign this November. Santa Cruz is known for taking the extra step in its pop culture collaborations, and their Godzilla line is no exception. The limited-edition line will include eight skateboard deck designs, including a monster-sized deck (11’’ x 32’’) that is the largest skate deck Santa Cruz has ever made, complete with a unique shape resembling Godzilla’s skin texture. For this collaboration, Santa Cruz tapped some of their favorite Artists to reimagine the classic graphics of Corey O’Brien, Tom Knox, Rob Roskopp, and Natas Kaupas, based on the original artwork by Jim Phillips, in a variety of iconic styles inspired by iterations of Godzilla through the years, from Shin Godzilla to Mechagodzilla, and more.

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, has partnered with Devolver Digital to represent global gaming phenomenon Fall Guys in Asia. Under the new partnership, WildBrain CPLG will now handle consumer products rights across Japan, mainland China, Hong Kong, Macau, Taiwan, South Korea, Thailand, Vietnam, Malaysia, Singapore, Indonesia, Philippines, Brunei, Cambodia, Laos and Myanmar.

Formitalia Group, a distinguished name in the global furniture industry, has today proudly announced an exciting partnership with Warner Bros Discovery Global Consumer Products (WBDGCP) for the launch of its DC inspired Wayne Enterprises Home Collection. The elevated Wayne Enterprises label, launched in Fall 2022, includes high-end designer fashion, accessories, health/fitness, personal care, electronics, house wares, automotive and even experiences – tailored to the sophisticated, the bold, the ready-for-anything trend setters, the Bruce Wayne’s of the world.