Licensing News

Godzilla Teams Up with Santa Cruz Skateboards for Epic 70th Anniversary Collection

Godzilla Santa Cruz

Toho International has announced that Godzilla and Santa Cruz Skateboards are teaming up for an epic collection featuring bold, graphic skate deck designs that will be released just in time to celebrate the King of the Monsters’ 70-year reign this November.


Santa Cruz is known for taking the extra step in its pop culture collaborations, and their Godzilla line is no exception. The limited-edition line will include eight skateboard deck designs, including a monster-sized deck (11’’ x 32’’) that is the largest skate deck Santa Cruz has ever made, complete with a unique shape resembling Godzilla’s skin texture. For this collaboration, Santa Cruz tapped some of their favorite Artists to reimagine the classic graphics of Corey O’Brien, Tom Knox, Rob Roskopp, and Natas Kaupas, based on the original artwork by Jim Phillips, in a variety of iconic styles inspired by iterations of Godzilla through the years, from Shin Godzilla to Mechagodzilla, and more.


The collection is rounded out with a selection of apparel including tees, hats, and hoodies, plus a sticker pack with the skate deck artwork in sticker form. The full product line will hit retail in November 2024, just in time to celebrate Godzilla’s 70th anniversary and Godzilla Day.


Santa Cruz Skateboards, located in Santa Cruz California, was established in 1973 by then-owners, Richard Novak, Doug Haut, and Jay Shuirman who founded NHS Inc. Santa Cruz Skateboards has long been revered as one of the original skateboard companies that have not only survived over the years but contributed to the innovation and modernization of skateboards and skateboarding. In 2023 NHS celebrated its 50th anniversary.


Toho International, Inc., the Japanese studio’s U.S.-based subsidiary, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences around the world through a comprehensive licensing program spanning toys & collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food & beverage, and many more categories. With over 25 live-action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers’ minds as the franchise gears up for an exciting next generation of storytelling and fandom.