In celebration of the brand’s 35th anniversary, The Tetris Company announced the biggest expansion of its lifestyle product offering to date with a slate of fashion and beauty products.
A new 529 College Savings Plans sponsorship with Fred Rogers Productions includes a series of 15-second recognition spots will be shown before and after each episode of Daniel Tiger’s Neighborhood.
DC unveiled its plans for a global celebration of the 80th anniversary of Batman.
Surge Licensing appointed Caroline Mickler Ltd. as its sub-agent to leverage the momentum and develop the third-party merchandising program for WMC’s Feisty Pets in the UK.
Levi’s and Peanuts team up for another fashion collaboration this spring, bringing back Charles Schulz’s beloved cartoon beagle along with the rest of the Peanuts pals.
Blue Lizard Australian Sunscreen brand is now a sponsor of Sesame Street, and will create educational content timed to Skin Cancer Awareness Month for the Sesame Street YouTube channel.
King Features Syndicate, a unit of Hearst, announced the appointment of a new international licensing agent in France.
Through a new collaboration between Discovery and McDonald’s, kids can now get a dose of learning along with their happy meals thanks to the new Discovery #MINDBLOWN robot toys included with each purchase.