Tetris Slots in New Lifestyle Anniversary Partners
In celebration of the brand’s 35th anniversary, The Tetris Company announced the biggest expansion of its lifestyle product offering to date with a slate of fashion and beauty products.
Daniel Tiger’s Neighborhood Partners with 529 College Savings
A new 529 College Savings Plans sponsorship with Fred Rogers Productions includes a series of 15-second recognition spots will be shown before and after each episode of Daniel Tiger’s Neighborhood.
The Dark Knight Rises for 80th Anniversary Celebration, DC Kicks Off Global Celebration
DC unveiled its plans for a global celebration of the 80th anniversary of Batman.
Jewel Branding & Licensing Acquires Agency, Adds Creative Services Division
Artworks! Licensing has merged with Jewel Branding & Licensing (JBL), helping to solidify JBL’s position as a leading agency for art and design-based licensing. The agency has also grown with the expansion of a new creative services division. Artworks! Licensing was founded by Carol White in 2005 and has grown to a portfolio of artists who are already licensed in a wide range of product categories. As part of the…
Caroline Mickler Appointed for Feisty Pets in UK
Surge Licensing appointed Caroline Mickler Ltd. as its sub-agent to leverage the momentum and develop the third-party merchandising program for WMC’s Feisty Pets in the UK.
Levi’s Teams with Another Classic, The Peanuts, in Spring 2019 Collection
Levi’s and Peanuts team up for another fashion collaboration this spring, bringing back Charles Schulz’s beloved cartoon beagle along with the rest of the Peanuts pals.
Sesame Street Slathers on the Sunscreen with New Sponsorship
Blue Lizard Australian Sunscreen brand is now a sponsor of Sesame Street, and will create educational content timed to Skin Cancer Awareness Month for the Sesame Street YouTube channel.
M.J.A. Licensing to Manage King Features’ Characters in France
King Features Syndicate, a unit of Hearst, announced the appointment of a new international licensing agent in France.
McDonald’s Happy Meals to Help Teach STEM in New Partnership with Discovery
Through a new collaboration between Discovery and McDonald’s, kids can now get a dose of learning along with their happy meals thanks to the new Discovery #MINDBLOWN robot toys included with each purchase.