Genius Brands Partners with MaskClub.Com for Llama Llama Face Masks
New cloth masks by MaskClub.com, the subscription service from licensed apparel company Trevco, will feature characters from Genius Brands’ Llama LLama.
Dr. Seuss Enterprises Expands Licensing Program in Australia for Popular Properties
Dr. Seuss Enterprises announced the expansion of its licensing portfolio in Australia for properties including The Cat in the Hat, Green Eggs and Ham, and more.
WildBrain CPLG Paints Deal With the Metropolitan Museum of Art
The Metropolitan Museum of Art (The Met) has tapped licensing agent Wildbrain CPLG to exclusively represent its brand across EMEA.
Genius Brands International Announces Agreement to Create Stan Lee Universe
In a new joint venture with Stan Lee’s POW! Entertainment, Genius Brands will create Stan Lee Universe, based on over 100 original Stan Lee creations.
Peppa Pig Gets Ready for Adventure in a New Partnership with Regatta Great Outdoors
Regatta’s new collection of Peppa Pig outerwear and accessories for children is set to launch across the UK and Europe in Spring/Summer 2021.
NHRA Revs Up with Castline
JRL Group, Inc. has secured a licensing partnership between NHRA and Castline Inc. for a series of NHRA diecast collectables under their M2 Machines brand.
Virtual Licensing Week Unites the Global Licensing Industry Highlighting Post-Pandemic Growth
Over 3,200 unique content views and 2,900 digital meetings took place across the five-day online Licensing Week Virtual event.
Kraft Heinz Appoints Metrostar and Brand Central for UK Licensing
Kraft Heinz has appointed Metrostar and Brand Central LLC to manage its brand licensing and explore product extensions in the UK and Ireland.
Popular TikTok Content Creators WeWearCute Partner with Spin Master on New Stationery, Craft and Activities Line
Under Spin Master’s new inkFLUENCER™ brand, a tween-focused stationery, craft and activities line inspired by fashion and influencers, WeWearCute will unveil two feature items exclusive to Walmart this October, followed by a larger assortment of activity items in 2021.