Licensing

Felt right Minecraft
Licensing News
Felt Right Signs Global Licensing Agreement with Minecraft for Wall Art Collection

Felt Right, a company that turns single-use plastic water bottles into beautiful, acoustic felt wall tiles, announced that it has signed a global licensing agreement with the best-selling video game of all time, Minecraft, to develop a collection of wall art. “We are so excited to partner with Minecraft to create this collection,” said Talley Goodson, Felt Right founder. “For 15 years, Minecraft has encouraged its community to explore and pursue infinite design possibilities. We are bringing this sense of exploration and possibility into our design process, creating dozens of  products to appeal to Minecraft fans of all ages.”

Star Wars STEM Horizon Group
Licensing News
Horizon Group USA Launches New Star Wars STEM Activity Line

Horizon Group USA, a leading global provider of innovative educational activity products, is unveiling a galactic new Star Wars collection. In the company’s first collaboration with Lucasfilm Ltd, Horizon Group’s Star Wars line will deliver STEM-based kits that will provide fans with Star Wars-inspired edu-tainment experiences.

Toysmith McGilvray
Licensing News
Toysmith Announces Exciting New Partnership with Anne McGilvray & Company

Toysmith, the leading distributor of toys and gifts in the United States, is thrilled to announce a dynamic new partnership with Anne McGilvray & Company (AMCI). This strategic collaboration brings together two industry leaders to further expand market reach and enhance customer experience. Toysmith serves over 15,000 independent retailers and over 150 key accounts nationwide with its extensive portfolio of high-quality toys and gifts. With a commitment to innovation, quality, and customer satisfaction, Toysmith has earned a reputation as a trusted partner in the industry.

Moose WWE
Licensing News
Heroes of Goo Jit Zu Meets WWE in New Moose Toys Partnership

Ahead of the Licensing Expo in Las Vegas this month, Moose Toys announces a new global partnership with World Wresting Entertainment (WWE) for a series of Heroes of Goo Jit Zu stretchy action figures, launching in August 2024. Four of WWE’s biggest Superstars — John Cena, Rey Mysterio, Roman Reigns and “The American Nightmare” Cody Rhodes — have been reimagined as ultra-stretchy Heroes of Goo Jit Zu figures. Heroes of Goo Jit Zu action figures are the squishiest and stretchiest action figures, filled with gooey fillings, allowing them to stretch up to 3x their size, while always returning to their original form.

Monopoly One Piece
Licensing News
The Op Games Launches Monopoly: One Piece Edition Based on Hit Anime Series

The Op Games, the board game and puzzle publisher behind iconic licensed games and best-selling party games Telestrations, Blank Slate, and Hues and Cues, have launched a brand-new official version of the world’s most popular family board game – Monopoly: One Piece Edition. Under license by Hasbro, a leading toy and game company, this new game transforms one of the longest-running Manga turned anime series into tabletop form, giving fans a new adventure with the Straw Hat Crew.

Bicycle playing cards logo Anna DeGuzman
Licensing News
Bicycle Playing Cards Teams Up with America’s Got Talent Sensation Anna DeGuzman as Official Brand Ambassador

Bicycle Playing Cards, the bestselling and most widely used playing card brand for over 135 years, is proud to announce its official Brand Ambassador partnership with star magician Anna DeGuzman. Hailed by GQ as ‘a master magician of the digital age’ and The New York Times as ‘one of the few’ women shaping the future of magic, Anna DeGuzman is leading a new generation of performers. At just 25, she is one of the world’s premier female masters of ‘cardistry’—and a viral star whose talent and charm have brought her to the global stage.

Demon Slayer Kimetsu No Yaiba
Licensing News
Aniplex of America Expands ‘Demon Slayer: Kimetsu no Yaiba’ Franchise

Aniplex of America, Inc has unveiled an extensive expansion of the Demon Slayer: Kimetsu no Yaiba franchise in 2024, introducing a wide array of new products and forging multiple new licensing and promotional partnerships, including direct-to-retail collaborations, as well as toy, apparel, gift accessories and gaming products. These launches and new agreements coincide with the season four debut of the acclaimed anime sensation on May 12, exclusively on Crunchyroll in the U.S. The announcement was made by Yosuke Kodaka, President, Aniplex of America, Inc.

kraft heinz iscream
Licensing News
Kraft Heinz and Iscream Unveil, Delectable Plush Collection, Inspired by Iconic Food Brands Launching at IT’SUGAR

Iscream, a cherished lifestyle brand celebrated for its vibrant and imaginative products, is thrilled to unveil a dynamic new collaboration with The Kraft Heinz Company, launching at IT’SUGAR. Together, they introduce a captivating range of plush items inspired by childhood favorite foods from iconic Kraft Heinz brands, including KRAFT Mac & Cheese, Jet-Puffed, and Oscar Mayer. Available in April, these creations promise to enchant both young and old, infusing everyday life with a delightful touch of whimsy.

B&LLAs 2024 Winners
Events Licensing News
Brand & Lifestyle Licensing Awards (B&LLAs) 2024 Announces Winners

Hosted by Cally Beaton, the Brand & Lifestyle Licensing Awards 2024 was attended by some 400 retailers, licensees and brand owners who shared in the joy as the worthy winners made their way to the stage to collect their trophies. Before the awards, revered fashion designer Jeff Banks – who described himself as a ‘humble tailor’ – captivated the audience with the story of how he turned his brand into a household name. The grand finale of the B&LLAs 2024 winners ceremony was the Brand Ambassador Award, which was presented to Louise French, svp of business development and operations at Beanstalk, for her continued contribution to this dynamic sector.