Licensing

ASPIRE Kärcher
Licensing News
ASPIRE Cleans Up with Kärcher X Smoby Toys Deal

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading brand licensing agency WildBrain CPLG, has secured a deal with the Simba Dickie Group’s Smoby Toys for a master role-play toy range based on the established cleaning-technology brand Kärcher. Brokered by WildBrain CPLG’s German office on behalf of Alfred Kärcher SE & Co. KG, the partnership will see Smoby Toys create a role-play toy range based on the design of original indoor and outdoor Kärcher products.

Clue the Grinch The Op
Licensing News
CLUE: The Grinch from The Op Launches to Make Sure Who-ville’s Christmas Happens

Since the story’s publication 65 years ago, How the Grinch Stole Christmas! has become such a part of our holiday tradition that there isn’t much of a question as to whom the culprit is behind Dr. Seuss’s classic tale. The green and grouchy antagonist set on hijacking yuletide joy from his neighboring town of Who-ville has been at it for generations, from the pages of children’s books, illustrated on the small screen, and as a live-action character in films and onstage. Now, for the first time ever, the mean-spirited troublemaker is looking to encroach on Christmas in yet a different form—a timeless tabletop board game—where it’s up to you to foil his plan! CLUE: The Grinch puts players in the shoes of the beloved Whos to stop their annual celebration from being stolen by the “mean one,” and it’s available now from The Op!

Peter Rabbit Dreamland Collection
Licensing News
Cutting-Edge Meets Classic with Dreamland Baby’s First-Ever Peter Rabbit Design Collaboration

Known for its innovative line of weighted sleep sacks and blankets for babies and toddlers, Dreamland Baby has announced its first-ever licensed collection with The World of Peter Rabbit during the 120th anniversary year of this iconic and much-loved children’s character. The collection has been launched under license from Penguin Ventures (the licensing team at Penguin Random House Children’s) on behalf of brand owner Frederick Warne & Co.

Ghostforce ZAG
Licensing News
ZAG Joins Forces With WildBrain CPLG on New Hit Series Ghostforce

Award-winning global independent animation studio ZAG has appointed leading licensing agency WildBrain CPLG to represent its newest property, ZAG HEROEZ Ghostforce, across Germany, Austria, and Switzerland.  This original CGI action-comedy series for kids and families follows three junior high school students who form a secret team to defend their city from ghastly ghouls—and it is already taking Germany by storm!  

E.T. 40th anniversary Merchandise
Licensing News
Celebrate 40 Years of Phoning Home with E.T. Merchandise for Generations of Fans

Universal and Amblin Entertainment are going interstellar to honor 40 years of one of the most beloved films of all time, E.T. the Extra-Terrestrial. Throughout the year, generations of fans around the world will be treated to all-new merchandise across a variety of categories, a re-release of the film in IMAX, retail exclusives, anniversary celebrations and more. “E.T. is a classic film that has been a longstanding part of the cultural zeitgeist,” said Melissa Rodriguez, vice president of franchise strategy for Universal Brand Development. “From treasured lines like ‘be good’ and ‘phone home,’ to the iconography of red hoodie sweatshirts and BMX bikes, the film has stayed present in our collective hearts and minds for 40 years. We’re looking forward to celebrating this classic story of friendship and adventure alongside many generations of fans, while also bringing new viewers into the fold through new products and offerings.”

Care Bears Cereal
Licensing News
Care Bears Celebrate 40th Anniversary with FYE Collaboration

The loveable, huggable Care Bears from the whimsical land of Care-a-Lot are celebrating their 40th Anniversary with the launch of new consumer products with key retail partners including entertainment and pop culture retailer, FYE. First introduced in 1982 through a line of greeting cards, the Care Bears have amassed fans of all ages over the last 40 years and are now featured everywhere, from consumer products and plush toys to animated television shows and feature films. Known all over the world for spreading sharing, caring, and togetherness, the Care Bears look forward to embarking on new adventures with their friends for years to come.

Teletubbies Let's Go Wildbrain
Licensing News
WildBrain Announces ‘Teletubbies, Let’s Go!’ Plus Merchandizing Plans for ‘Strawberry Shortcake’, ‘Chip and Potato’, and ‘In the Night Garden’

WildBrain, a global leader in kids’ and family entertainment, will be presenting its beloved brands—Teletubbies, Strawberry Shortcake, Chip and Potato, and In the Night Garden—at Brand Licensing Europe (BLE) in London from September 20-22, as the properties continue to expand around the world with all-new original content, distribution deals and consumer products partnerships. Visit WildBrain’s dedicated licensing agency, WildBrain CPLG, during BLE at Stand B161.