Penguin Ventures is teaming up with Le Méridien Piccadilly Hotel to launch an official Peter Rabbit Afternoon Tea, in a deal brokered by Silvergate Media.
Konami Digital Entertainment Co. announced that its New York City outpost, 4K Media Inc. has been renamed Konami Cross Media NY Inc. to reflect the company’s evolving, 360-degree approach to managing IP for gaming brands such as Yu-Gi-Oh!, Bomberman, Contra, and Frogger.
CLPG signed Posh Paws to develop plush for children’s CGI-animated comedy Sunny Bunnies across EMEA (excluding France).
toxicfox, a leading UK character personalization company, has developed a new line that lets users transform into Betty Boop-inspired characters and add their creations to customized product.
Surge Licensing has named the Good Smile Companyas the U.S. master toy and apparel partner for Thimblestump Hollow, with product launching at WonderCon (March 29–31) in Anaheim.
m4e and the geobra brandstätter Stiftung & Co. KG have signed a multi-year agreement with Playmobil on behalf of the animated children’s series, Heidi.
Sushi Shop, one of Europe’s leading providers of gourmet sushi, partners with the classic video game brand Tetris, which celebrates its 35th anniversary, on a special in-store collaboration.
ChuChu TV, the leading YouTube channel amongst preschoolers on YouTube, and Dream Theatre, its global master licensing agency, have named Brandgenuity as ChuChu TV’s agent in North America for licensing.
Frito-Lay will introduce characters from some of the top Nintendo Switch games to the in-store packaging of various Frito-Lay Variety Packs as part of a special spring promotion.