Category: Licensing

IMG has announced a new, multi-year deal as McDonald’s exclusive global licensing representative. Through this collaboration, Endeavor-owned IMG will work closely with McDonald’s to develop a wide range of licensed products and experiences globally, building upon the brand’s icon status and driving its growth to the surprise and delight of fans around the world. Serving more than 65 million customers daily across nearly 40,000 locations worldwide, McDonald’s is one of the most recognized brands in the world and has become an integral part of global culture. IMG will draw inspiration from the brand’s rich legacy, global scale, and visual identity to develop an authentic and culture-forward licensing program that reflects the universal experiences of McDonald’s fans.

The newly launched Miraculous Corp—the groundbreaking joint-venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag that reunites all facets of the globally acclaimed Miraculous franchise—has signed multiple food and beverage partners around the world for the globally beloved Miraculous brand.

King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, has announced a feast-worthy lineup of upcoming book releases for Cuphead fans from Dark Horse Books, including the new graphic novel, Cuphead Volume 3: Colorful Crack-Ups & Chaos, and two art books titled The Art of The Cuphead Show and The Art of Cuphead: The Delicious Last Course. The announcement includes the official cover reveals for both The Art of The Cuphead Show and The Art of Cuphead: The Delicious Last Course.

Cloudco Entertainment, the proud owner of the iconic Care Bears brand, is excited to announce a vibrant array of new licensee partnerships that extend the reach of the beloved Care Bears and their inspiring message of sharing and caring. This year, CloudCo is delighted to introduce new licensee collaborations across multiple categories, propelling the Care Bears universe into new and exciting territories. For fashion-forward fans, our partnerships with Jacmel and Hybrid bring an innovative range of Care Bears apparel and accessories. In addition, Accutime are set to launch a stylish collection of timepieces and accessories, while Accessory Innovations, Fast Forward, Pan Oceanic, and Sun-Staches will provide trendy bags, backpacks, sunglasses, and headwear. Spirit Jersey rounds out our apparel offerings with exclusive designs that capture the essence of Care Bears cheer.

Bulldog Licensing, one of the licensing industry’s leading agencies, showcased a range of its plans for the year at Las Vegas Licensing Expo 2024. Bulldog will again be promoting a show-stopping selection of brands, headlined by the world-renowned classic property Care BearsÔ, toy phenomenon Magic Mixies, the iconic Me to You character brand, evergreen hit Sesame Street, the much-loved, classic crime-fighting franchise Totally Spies, the iconic comedy character Mr Bean and one of the most successful children’s publishing brands of the past 25 years, That’s Not My….

Penguin Ventures, the consumer products and experiences team at Penguin Random House Children’s UK, has announced their renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co. Ltd. The new six-year agreement will see Penguin Ventures and SCP focus on driving consumer products and licensing growth with additional investment in local Peter Rabbit brand activity. The long-term partnership between Penguin Ventures and SCP has seen significant year on year growth, delivering a 142% net increase in 2023 – reinforcing Japan as the largest market outside of the UK for Peter Rabbit.

Sony Pictures Consumer Products exhibited its diverse portfolio of properties at this year’s Licensing Expo, which combined timeless classics and evergreen releases with new and modern content. Amongst the expansive collection of Sony IPs at Licensing Expo 2024 are the enduring Ghostbusters and Karate Kid properties, both set to celebrate 40-year anniversaries in 2024, as well as contemporary standouts including The Boys, Cobra Kai, Gen V, The Last of Us, Goosebumps, Twisted Metal, and many more.

BBC Studios, distributor and licensor for the Emmy and Peabody Award-winning animated series Bluey, is once again expanding its licensing program with partner renewals and new licensees. The company has renewed its licensing deals for Bluey with Spin Master, Horizon Group and Jay Franco (U.S. and Canada). Additionally, TOMY International has expanded their Bluey lines, adding the Pop Up Bluey game (Global excl. Asia).

Uplift Games and WowWee are announcing a new global licensing partnership to bring digital pets to life in the real world with the all new Adopt Me! x Fingerlings. Debuting at the 2024 Licensing Expo in the Uplift Games booth, the line features two must-have pets from the worldwide phenomenon Adopt Me! game.