Category: Licensing

Wyncor, the newly established global toy company committed to creating innovative and imaginative toys aligned with its intellectual properties and premium brands, has signed a distribution agreement with ACD Distribution, a leading distributor in the toy and game industry, to distribute the company’s products to mid-tier and specialty retailers across the U.S. The announcement was made by Helena Perheentupa, COO, Wyncor.

Kartoon Studios, the controlling partner of “Stan Lee Universe, LLC,” launches a new dedicated Stan Lee storefront on Amazon, powered by Meteor. The Stan Lee storefront offers a collection of branded apparel and merchandise with graphics paying tribute to the “godfather of comics.” The new Stan Lee storefront is one way the brand continues to engage its digital community of fans.

Planet Mojo, a leading web3 gaming ecosystem, and WowWee, an award winning global toy company with such hits as Fingerlings and Robosapien, have announced a collaboration to create toys and products around the Planet Mojo IP, characters and lore. The toys will bring the physical and virtual worlds together by connecting the real world toys with Planet Mojo’s in-game Digital Collectibles (NFTs).  At its heart, Planet Mojo is a story about nature vs technology set on a mysterious planet with a deep history. Its evolving narrative is told through games, cinematics and other media extensions with visually stunning clan “Champions” and the “Mojos”, who they are committed to protecting. The Mojos are plant based creatures sprouted to protect the planet after a mysterious object strikes the planet, spreading a technological virus across the land and its creatures. 

Zoonicorn, the global preschool property already seen in more than 100 countries worldwide, enters Licensing Expo with new licensing deals and expanded streaming content in additional territories. Zoonicorn’s seven-minute episodes are produced by Toonz Entertainment and Zoonicorn, LLC and distributed by Toonz Entertainment. Global licensing for the brand is shared by the two companies and headed by J’net Smith of All Art Licensing.

PMI Kids’ World, a toy company renowned for its mega-popular gaming and licensed collectibles, has signed a worldwide licensing agreement with the iconic gaming phenomenon, Minecraft. This strategic partnership aims to bring a new dimension to the collectibles industry, offering fans an immersive experience through a range of Minecraft-themed impulse, plush, collectibles, and stationery products launching this summer.

At the 2024 Licensing Expo, Dr. Seuss Enterprises will showcase a range of new initiatives including the roll out of new consumer product lines, breakthrough initiatives, new entertainment projects, as well as the growth of their longstanding portfolio partners. Dr. Seuss Enterprises, a leading global children’s entertainment company, continues to stay dedicated to promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. For over three decades, Dr. Seuss Enterprises has stayed true to their vision of inspiring generations of readers and driving their status as a true pop culture and entertainment mainstay by inking hundreds of licensing deals in virtually every category and accelerating its global entertainment presence fueled by several new projects in development with the world’s most respected studios, creators and publishers.

The Stumble community is invited to “roll for initiative” and “use their dash action” as Dungeon & Dragons enters the world of Stumble Guys. In honor of the Dungeons & Dragons 50th anniversary, Stumble Guys and D&D fans will discover a fresh player archetype system and two new courses, where players can utilize distinct skills and abilities to defeat enemies and role-play their path to victory.

Warner Bros Discovery (WBD) invites fans to turn April Fools into ACME Fools, a celebration of the Looney Tunes, their silly shenanigans and playful antics that have inspired the young and the young at heart for decades. This year the month-long celebration kicks off April 1 with ACME Bootcamp, the newest trend in high-performance fitness training inspired by the Looney Tunes. Content will run across @LooneyTunes social accounts and the WBKids YouTube channel and includes a video series starting with the ACME Bootcamp Announcement Video. Additional content will introduce real-life elite athletes engaging in never-before attempted fitness routines that defy the laws of gravity, physics, and even logic to inspire fans to get into peak shape in the looniest way possible.

By representation of a diverse group of award-winning women and their intellectual properties, Marlene Cuesta proudly announces the launch of Cuesta Licensing, an innovative boutique licensing agency focused on creativity, connection, and collaboration. Equipped with over a decade of experience as a Licensor working with entertainment and corporate brands such as Bob the Builder, Lamborghini, Tecate, Dos Equis, and General Motors—Cuesta Licensing is on the fast track to become a huge player in the toy and entertainment licensing industry.