Category: Licensing

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced major wins in licensing, broadcasting and at retail for Moose Toys’ Magic Mixies. New product launches and continuing success for both product sales and the new-to-Netflix kids’ show are boosting an already phenomenally successful brand, which continues to grow within and beyond the toy category – with more licensing extensions signed or on the way.

Kroeger Inc, a leading wholesale distributor, is excited to announce an exclusive distribution partnership with PlayMonster Group LLC, a leading international toy and game company, to provide sales and domestic inventory support within Canada for the PlayMonster catalogue. “We are excited to expand our sales and distribution business in Canada with the innovative line of PlayMonster products” said Grant Chapman, president of Kroeger Inc. “PlayMonster has an extensive product offering with a variety of well-known and well-loved brands in their portfolio, including Spirograph, Five Crowns, Playskool, 5 Second Rule and Koosh”.

DeAgostini, a premier European collectibles brand, adapts the magic, charm and inspired fun of the classic children’s books and comics, by the acclaimed Finnish Swede author/artist/creators and siblings, Tove and Lars Jansson, with the US launch of the Moominhouse subscription. Collectors are invited to celebrate the adventures of Moomintroll and his family and construct their signature Moominhouse and collect figurines of Moomintroll, Moominpappa and Moominmamma, Snufkin, Little My, and many more.

Rainbow Productions, the UK’s official supplier of over 140 licensed children’s characters for personal appearances, has announced the addition of major new costume characters to its portfolio. Magdalena Foulkes, Licensing Director, Rainbow Productions, says: “From established hits like Peppa Pig and the Teletubbies to these enormously popular recent favorites like Master Moley and Janet and Bill, the demand for children’s characters appearing in person is stronger than ever – from kids, parents, retailers, theme parks, festivals and more. We’re thrilled to be recognized as the go-to name for UK licensed character appearances.”

MGA Entertainment – one of the largest and fastest growing privately held toy and entertainment companies in the world –and TutoTOONS – a leading kids’ gaming company dedicated to creating educational and entertaining experiences for children – are proud to announce the release of L.O.L. Surprise! O.M.G. Fashion Club – a new multiplayer fashion and styling game set in the world of L.O.L. Surprise! O.M.G. dolls, is available for preregistration on Google Play Store and Apple App Store.

The award-winning game developer Toca Boca, the creative force behind popular games such as Toca Life World, is set to launch its first-ever official direct-to-consumer (DTC) fan merchandise, consisting of apparel, accessories, and collectibles. Collaborating with manufacturer Juniper Creates, the new fan merchandise will be available globally from May 23, allowing Toca Boca enthusiasts to wear their favorite aesthetic and express their fandom in real life. 

Disguise, Inc, the leading costume division of toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK), has announced a partnership extension in the U.S. and expansion into Latin America (LATAM) to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Universal Products & Experiences (UP&E) characters and franchises commencing in 2023.