Category: Licensing

Fast-growing entertainment company, Toikido, has joined forces with international brand leader for sticker and trading card collectables, Panini Group, to roll out new Piñata Smashlings collectables on an international scale. The first IP to be developed in house by Toikido, Piñata Smashlings is on-track to becoming one of 2023’s most exciting children’s brands, having attracted over 1.3 million users to its immersive Roblox game within its first month of launch. Established in 1961, the Panini Group develops and launches over 1,000 sticker and trading card collectable products each year and boasts a long track-record of working with household names like Marvel, Disney, and Barbie.

Jazwares, one of the world’s fastest-growing toy companies, today announced that it has secured a master toy agreement with popular fashion role-playing metaverse experience Royale High for an all-new toy line including game-inspired fashion dolls set to launch fall 2024. Jazwares will also serve as a licensing conduit for Royale High to create a robust portfolio of consumer products that will bring the popular gaming world to life via a 360-degree cross-category licensing program spanning apparel, beauty, home decor, and more. As the biggest fashion-based property in gaming with over 105 million users and 9 billion play sessions, Royale High has taken the gaming world by storm, offering players a fun and engaging virtual environment where fashion and style take over. Jazwares will seamlessly translate the Royale High gaming experience into the world of toys with a line of dolls and accessories coupled with exclusive game codes for matching virtual items. Additionally, Jazwares Costumes Division will be designing and developing costumes and fashion-forward roleplay accessories timed to the fall Halloween season.

WildBrain, a global leader in kids’ and family entertainment, announces a fresh serving of sweet licensing deals, brand activations and content distribution deals for its beloved Strawberry Shortcake as the brand builds momentum towards the October 2 streaming premiere on Netflix of the much-anticipated new CG-animated special, Strawberry Shortcake and the Beast of Berry Bog. Produced by WildBrain Studios, the new spooky Halloween-themed special is the first of four seasonal specials coming to Netflix in 2023 and 2024. Sure to delight fans of WildBrain’s original animated series, Strawberry Shortcake: Berry in the Big City—the third season of which is now streaming on YouTube—the new special joins a wave of fresh brand activity and product launches set to roll out into 2024, further expanding the choices for fans both young and young at heart to enjoy the World of Strawberry Shortcake both on and off screen. Strawberry Shortcake also celebrates its 45th anniversary in 2024.

Evergreen Licensing announced that the company has added the iconic Hostess Twinkies and Hostess Ding Dongs brands, from Hostess Brands Inc (NASDAQ:TWNK), to its lineup in the fast-growing licensed popcorn category. These Evergreen and Hostess snacks are available now. “We are very proud to work with the Hostess Brands team to create this tasty popcorn treat. Our goal is always to look for innovative ways to extend our licensing platform and bring new products to our retail partners and consumers,” said Sue McCabe, President and CMO of Evergreen Licensing. “We would like to thank the Global Icons team for their support and efforts in facilitating this opportunity with Hostess Brands.”

MGA Entertainment, one of the largest and fastest growing toy and entertainment companies in the world, has appointed MEABRANDS as its licensing agent in select categories to continue the momentum of its portfolio of brands in the Middle East and North Africa (MENA) region. Under the agreement, MEABRANDS will represent L.O.L. Surprise!, Little Tikes, Bratz and Rainbow High licensing for the MENA region in mainly the Food & Beverage and Promotional categories.

Legendary Entertainment (“Legendary”), a global media company, is pleased to announce the pre-order availability of Monopoly: Dune, the latest addition to their diverse collection of merchandise. Monopoly: Dune, an exciting blend of strategy and intrigue, invites players to immerse themselves in the captivating universe of Frank Herbert’s epic science fiction masterpiece. This highly anticipated board game is now available for pre-order on shop.legendary.com and will be available at retailers nationwide by the end of the month.

Blockbuster geo-location and AR-based mobile game Jurassic World Alive and Mattel have partnered for an in-game collaboration featuring Mattel’s Jurassic Park ’93 Classic Action Figure Collection starring the iconic hero, the T. rex, as originally seen 30 years ago in the epic 1993 Jurassic Park film from Universal Pictures and Amblin Entertainment. Jurassic World Alive players can now digitally collect the famous Mattel T. rex action figure in-game, tapping into the nostalgic memories of the toys inspired by the classic film. Downloaded over 33 million times and played for over 2.3 billion minutes, Jurassic World Alive is based on the world’s most recognized and iconic film franchises, Jurassic World. The game continues to mark new milestones as a category leader and is celebrating with new partnerships and giveaways sure to be enjoyed by Jurassic World fans worldwide.