Piñata Smashlings Panini Toikido
Licensing News
Toikido Partners with Panini Group to Launch Piñata Smashlings Collectables in Global Markets

Fast-growing entertainment company, Toikido, has joined forces with international brand leader for sticker and trading card collectables, Panini Group, to roll out new Piñata Smashlings collectables on an international scale. The first IP to be developed in house by Toikido, Piñata Smashlings is on-track to becoming one of 2023’s most exciting children’s brands, having attracted over 1.3 million users to its immersive Roblox game within its first month of launch. Established in 1961, the Panini Group develops and launches over 1,000 sticker and trading card collectable products each year and boasts a long track-record of working with household names like Marvel, Disney, and Barbie.

Royale High Jazwares 1024 x 780
Licensing News
Jazwares Named Master Toy Licensee for Hit Metaverse Game Royale High

Jazwares, one of the world’s fastest-growing toy companies, today announced that it has secured a master toy agreement with popular fashion role-playing metaverse experience Royale High for an all-new toy line including game-inspired fashion dolls set to launch fall 2024. Jazwares will also serve as a licensing conduit for Royale High to create a robust portfolio of consumer products that will bring the popular gaming world to life via a 360-degree cross-category licensing program spanning apparel, beauty, home decor, and more. As the biggest fashion-based property in gaming with over 105 million users and 9 billion play sessions, Royale High has taken the gaming world by storm, offering players a fun and engaging virtual environment where fashion and style take over. Jazwares will seamlessly translate the Royale High gaming experience into the world of toys with a line of dolls and accessories coupled with exclusive game codes for matching virtual items. Additionally, Jazwares Costumes Division will be designing and developing costumes and fashion-forward roleplay accessories timed to the fall Halloween season.

LOL surprise roller dreams racing
Entertainment Licensing News
L.O.L. Surprise! Roller Dreams Racing Video Game Launches

Global sensation L.O.L. Surprise! is getting ready to roll as the new roller-skating racing game L.O.L. Surprise! Roller Dreams Racing coasts to Nintendo Switch. L.O.L. Surprise! Roller Dreams Racing invites players to experience heart-pounding fun with an array of their favorite L.O.L. Surprise! Tot characters to glide around themed tracks and earn glittery rewards and surprises. Skaters can preorder the frenetic game now ahead of the holiday season. From licensors MGA Entertainment and publisher Nighthawk Interactive, L.O.L. Surprise! Roller Dreams Racing has players hitting the roller rink to experience outrageously fun races with up to four friends. Skaters will reap plentiful rewards from participating in thrilling game modes, customizing skates with vibrant stickers, and utilizing confetti bombs and glitter to gain the edge over opponents and more.

Strawberry Shortcake brand Wildbrain
Licensing News
WildBrain Whips Up Global Appetite for Strawberry Shortcake with New Content Launches, Licensing Partnerships and Brand Activations

WildBrain, a global leader in kids’ and family entertainment, announces a fresh serving of sweet licensing deals, brand activations and content distribution deals for its beloved Strawberry Shortcake as the brand builds momentum towards the October 2 streaming premiere on Netflix of the much-anticipated new CG-animated special, Strawberry Shortcake and the Beast of Berry Bog. Produced by WildBrain Studios, the new spooky Halloween-themed special is the first of four seasonal specials coming to Netflix in 2023 and 2024. Sure to delight fans of WildBrain’s original animated series, Strawberry Shortcake: Berry in the Big City—the third season of which is now streaming on YouTube—the new special joins a wave of fresh brand activity and product launches set to roll out into 2024, further expanding the choices for fans both young and young at heart to enjoy the World of Strawberry Shortcake both on and off screen. Strawberry Shortcake also celebrates its 45th anniversary in 2024.

Evergreen Hostess
Licensing News
Evergreen Licensing Launches Exciting New Snack: Hostess Popcorn

Evergreen Licensing announced that the company has added the iconic Hostess Twinkies and Hostess Ding Dongs brands, from Hostess Brands Inc (NASDAQ:TWNK), to its lineup in the fast-growing licensed popcorn category. These Evergreen and Hostess snacks are available now. “We are very proud to work with the Hostess Brands team to create this tasty popcorn treat. Our goal is always to look for innovative ways to extend our licensing platform and bring new products to our retail partners and consumers,” said Sue McCabe, President and CMO of Evergreen Licensing. “We would like to thank the Global Icons team for their support and efforts in facilitating this opportunity with Hostess Brands.”

Licensing Awards 2023 Winners
Events Licensing News
The Licensing Awards 2023 Announces Winners

The winners of the 2023 Licensing Awards have been crowned in a glittering ceremony, with over 1,200 industry executives filling The Great Room at the Grosvenor House Hotel for an evening of celebration. The event opened with a special message from Angry Birds’ Red, before Jakki Brown, director at Max Publishing (which owns and organises The Licensing Awards), officially welcomed everyone, saying: “It is incredible seeing everyone here at what is the largest Licensing Awards event for many, many years. I have a feeling it will be a night to remember. Tonight, there are almost 1,300 of us here all to celebrate everything that is great about our industry. These awards exist only because of you. Licensing, to be successful, needs everyone to work together. This event is testament to the enormous talent, passion, commitment and engagement from all strands of our industry.”

MGA Logo Meabrands
Licensing News
MGA Entertainment Appoints MEABRANDS as Licensing Agent for MENA

MGA Entertainment, one of the largest and fastest growing toy and entertainment companies in the world, has appointed MEABRANDS as its licensing agent in select categories to continue the momentum of its portfolio of brands in the Middle East and North Africa (MENA) region. Under the agreement, MEABRANDS will represent L.O.L. Surprise!, Little Tikes, Bratz and Rainbow High licensing for the MENA region in mainly the Food & Beverage and Promotional categories.

Dune Monopoly
Licensing News
Legendary Entertainment Unveils ‘Monopoly: Dune’ Pre-Order

Legendary Entertainment (“Legendary”), a global media company, is pleased to announce the pre-order availability of Monopoly: Dune, the latest addition to their diverse collection of merchandise. Monopoly: Dune, an exciting blend of strategy and intrigue, invites players to immerse themselves in the captivating universe of Frank Herbert’s epic science fiction masterpiece. This highly anticipated board game is now available for pre-order on and will be available at retailers nationwide by the end of the month.

Jurassic World Alive Mattel
Licensing News
Jurassic World Alive Collaborates with Mattel

Blockbuster geo-location and AR-based mobile game Jurassic World Alive and Mattel have partnered for an in-game collaboration featuring Mattel’s Jurassic Park ’93 Classic Action Figure Collection starring the iconic hero, the T. rex, as originally seen 30 years ago in the epic 1993 Jurassic Park film from Universal Pictures and Amblin Entertainment. Jurassic World Alive players can now digitally collect the famous Mattel T. rex action figure in-game, tapping into the nostalgic memories of the toys inspired by the classic film. Downloaded over 33 million times and played for over 2.3 billion minutes, Jurassic World Alive is based on the world’s most recognized and iconic film franchises, Jurassic World. The game continues to mark new milestones as a category leader and is celebrating with new partnerships and giveaways sure to be enjoyed by Jurassic World fans worldwide.