Licensing

max-and-ruby
Licensing News
Nelvana Partners with Cracker Barrel for Exclusive U.S. Retail Max & Ruby Launch
TORONTO – Corus Entertainment’s Nelvana, an international producer and distributor of children’s animated and live action content, is celebrating the 40th publishing anniversary of the preschool brand, Max & Ruby, with several new licensing partnerships that will lead into 2020. Starting this fall, Nelvana has partnered with Cracker Barrel for an exclusive U.S. retail launch of Max & Ruby branded plush, apparel and sleepwear across its 650 stores. Nelvana has…
Energizer
Licensing News
The Energizer Bunny Will Appear as Funko Pop! Figure
NEW YORK — The Energizer Bunny, the brand character symbolizing the quality and power of Energizer Holdings’ products, will debut as a collectible Funko figure. The launch of the new vinyl figure is a result of a licensing agreement between Energizer, known for batteries, power and lighting, and auto care, and Funko, a leading pop culture consumer products company. Global brand extension licensing agency Beanstalk, Energizer’s exclusive global licensing agency,…
Highlights
Licensing News
Big Bad Boo Partners with Highlights For Children
NEW YORK – Big Bad Boo Studios announces a partnership with popular children’s media brand Highlights for Children, Inc. The partnership entails working together to develop, finance, produce and distribute some of Highlights most popular characters and properties into animated series. Big Bad Boo will be putting a fresh spin on many of Highlights’ best-known segments, giving new and old fans alike an original experience with a purpose. The Vancouver-based studio…
MiniMecs
Entertainment Licensing News
APC Kids and Ferly Sign Global Partnership with Toy Plus for MiniMecs

Ferly, the entertainment company founded by former Rovio executives and co-creators of Angry Birds, and APC Kids, the children’s entertainment division of leading co-production and distribution company APC Studios, have signed a master toy license agreement with Toy Plus for the CGI comedy-adventure series in development, MiniMecs.

Sony Logo
Entertainment Licensing News
Sony Pictures Consumer Products Unveils Global Licensing and Merchandising Program for Breaking Bad in Anticipation of El Camino

To celebrate the launch of the Netflix television event El Camino: A Breaking Bad Movie, Sony Pictures Consumer Products (SPCP) has attracted a fleet of licensees to deliver a worldwide licensing and merchandising program timed to its highly-anticipated release.