Category: Licensing

Ahead of Licensing Expo 2023, Cartoon Saloon Brand Development, a division of Five-time Academy Award, Golden Globe, BAFTA and Emmy-nominated animation studio Cartoon Saloon, announces a slate of new licensing partners for its leading brands, Puffin Rock, The Irish Folklore Trilogy, and My Father’s Dragon. Based on the International Emmy Award-nominated TV series, Puffin Rock, the new Irish animated theatrical feature, Puffin Rock and The New Friends, will premiere in Ireland this summer and rollout in select territories around the world later this year. An action-packed story that celebrates the puffin’s magnificent natural environment, the movie features character favorites from the animated series–Oona, Baba, May, and Mossy–as they team up with new island arrivals Isabelle, Phoenix, and Marvin to crack the mysterious disappearance of the last Little Egg of the season and bring it home safely before a looming storm hits.

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, and SEGA of America, Inc (“SEGA”), are rapidly clocking up global licensing partnerships for the smash-hit Netflix series, Sonic Prime, building on the ever-growing fandom of the Sonic the Hedgehog franchise—one of today’s most popular entertainment properties and a perennial fan-favorite in every market.

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced major wins in licensing, broadcasting and at retail for Moose Toys’ Magic Mixies. New product launches and continuing success for both product sales and the new-to-Netflix kids’ show are boosting an already phenomenally successful brand, which continues to grow within and beyond the toy category – with more licensing extensions signed or on the way.

Kroeger Inc, a leading wholesale distributor, is excited to announce an exclusive distribution partnership with PlayMonster Group LLC, a leading international toy and game company, to provide sales and domestic inventory support within Canada for the PlayMonster catalogue. “We are excited to expand our sales and distribution business in Canada with the innovative line of PlayMonster products” said Grant Chapman, president of Kroeger Inc. “PlayMonster has an extensive product offering with a variety of well-known and well-loved brands in their portfolio, including Spirograph, Five Crowns, Playskool, 5 Second Rule and Koosh”.

DeAgostini, a premier European collectibles brand, adapts the magic, charm and inspired fun of the classic children’s books and comics, by the acclaimed Finnish Swede author/artist/creators and siblings, Tove and Lars Jansson, with the US launch of the Moominhouse subscription. Collectors are invited to celebrate the adventures of Moomintroll and his family and construct their signature Moominhouse and collect figurines of Moomintroll, Moominpappa and Moominmamma, Snufkin, Little My, and many more.

Rainbow Productions, the UK’s official supplier of over 140 licensed children’s characters for personal appearances, has announced the addition of major new costume characters to its portfolio. Magdalena Foulkes, Licensing Director, Rainbow Productions, says: “From established hits like Peppa Pig and the Teletubbies to these enormously popular recent favorites like Master Moley and Janet and Bill, the demand for children’s characters appearing in person is stronger than ever – from kids, parents, retailers, theme parks, festivals and more. We’re thrilled to be recognized as the go-to name for UK licensed character appearances.”

MGA Entertainment – one of the largest and fastest growing privately held toy and entertainment companies in the world –and TutoTOONS – a leading kids’ gaming company dedicated to creating educational and entertaining experiences for children – are proud to announce the release of L.O.L. Surprise! O.M.G. Fashion Club – a new multiplayer fashion and styling game set in the world of L.O.L. Surprise! O.M.G. dolls, is available for preregistration on Google Play Store and Apple App Store.