Licensing News

DeAgostini Announces U.S. Launch of Moominhouse Build Up Model

Moominhouse DeAgostini

DeAgostini, a premier European collectibles brand, adapts the magic, charm and inspired fun of the classic children’s books and comics, by the acclaimed Finnish Swede author/artist/creators and siblings, Tove and Lars Jansson, with the US launch of the Moominhouse subscription. Collectors are invited to celebrate the adventures of Moomintroll and his family and construct their signature Moominhouse and collect figurines of Moomintroll, Moominpappa and Moominmamma, Snufkin, Little My, and many more.


Build a charming model of the beloved Moominhouse – tall and round like a lighthouse with a steep roof and lots of rooms to explore. This is the home of the Moomins, some of the bestknown storybook characters in the world. Each month, subscribers can bring a different part of the house to life in an easy-to-build model that enables fans to recreate the magical home of the Moomin family. The licensing of this franchise was facilitated by Rights & Brands (R&B), a comprehensive licensing and publishing agency bringing Scandinavian rights and brands – within art, design, and literature – to a global arena.


More information and sign-up details are available here.


Moominhouse Subscription Product Details:

• The legendary home of the lovable Moomin family is reproduced down to the smallest detail.

• The completed Moominhouse stands nearly 27 inches tall by 14 inches wide.

• A removeable roof and walls allow builders to enjoy the exterior and interior from all angles.

• The subscription includes multiple adorable figures from the world of the Moomins.

• Realistic home furnishings – including furniture, decorations, and accessories.

• Designs are accurately inspired by the Moomin books, comics, and TV series.

• Special Premium Offer delivers bonus figures of Hemulen and Mymble, Fillyjonk and the Hattifatteners, Too-Ticky and the Bridge, Snork and the Well, a Mailbox and The Groke, and Stinky and the decorative Mat.

• The figures’ designs are based closely on the famous illustrations of the original books by Tove Jansson.


The Moominhouse subscription is a great activity for the entire family. Creating and decorating the Moominhouse will stimulate the imaginations of builders of all ages and encourage them to discover the timeless Moomin books. The adorable cast of these stories comes to life with step-by-step instructions and new parts delivered monthly to subscribers, along with a special full color monthly magazine packed with stories and background on the magical world of the Moomins.


Explore the fascinating world of the Moomins in an informative monthly magazine. Meet the residents of Moominvalley and discover fascinating events and stories of their lives. Learn about the many versions of the Moomins that have appeared in storybooks, comics, and animated films. Relive some of the most famous adventures of Moomintroll and his family, illustrated with pictures from the original books and comics.


Moominhouse subscribers also will receive exclusive gifts at various stages to take their construction to the next level, such as a collection of Moominhouse food and household accessories, just as depicted in the books and TV series.