Category: Licensing

WildBrain, a global leader in kids’ and family entertainment, is continuing to build on the growing wave of fandom around the world for its enduringly popular Teletubbies franchise. Following the launch of new content on Netflix and YouTube during the brand’s 25th anniversary celebrations in 2022, the Teletubbies have continued to take the world by storm as pop-culture icons with this year’s smash hit apparel collection from celebrated designer Christian Cowan and two electrifying appearances at RuPaul’s DragCon. Fueled by WildBrain’s unique 360° approach to brand building through innovative content creation, fan engagement and global licensing, Tinky Winky, Laa-Laa, Dipsy and Po are more relevant than ever as exciting new content deals, licensing and promotional partnerships, and creative activations are unveiled, all designed to delight fans old and new.

Disguise, Inc, world leader in costume design and manufacturing, has announced a new multi-year contract with MGA Entertainment (MGA), one of the largest and fastest growing toy and entertainment companies in the world, to design, manufacture and distribute costumes and dress up accessories across the globe for MGA’s hottest brands including L.O.L. Surprise!, Rainbow High, Little Tikes, and Bratz.

Tamagotchi is coming to the Las Vegas Licensing Expo from May 23-25, 2023, at the Mandalay Bay Convention Center in Las Vegas, NV and has big plans to expand the franchise in the North American market even further, allowing fans to engage with the Tamagotchi brand like never before. With over $90 million in sales worldwide, Tamagotchi is a globally loved and recognized brand with fans all over the world and will now be bringing the brand to excited fans in new product categories across apparel, accessories, stationery, food and more.

Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, announced today their plans to reimagine three classic board games made by global branded entertainment leader, Hasbro, including The Game of Life, Scrabble, and Trivial Pursuit. As Hasbro’s first-ever licensee dedicated to enhancing the lives of older adults through play experiences, Ageless Innovation designed the time-honored games to meet the needs and interests of aging loved ones, and to encourage intergenerational play among families. Starting now, The Game of Life Generations, Scrabble Bingo, and Trivial Pursuit Generations will be available for pre-sale on JoyForAll.com; the games will be available for purchase via most major retailers and also distributed through select Healthcare partners in June.

Following the recent opening of Katmandu Park | Punta Cana, the Caribbean’s first world-class theme park, Falcon’s Beyond (“Falcon’s” or the “Company”), a leading fully integrated global entertainment development company specializing in intellectual property (IP) creation and expansion, today revealed robust growth numbers for its recently launched BEYONDLAND on Roblox. The experience, which marks Falcon’s debut as a developer on the Roblox global online platform, has attracted more than two million visits since its official launch in March. In addition, BEYONDLAND has an impressive 93% positive approval rating and has reached over 196,000 players in a single day.

Celebrate 100 years of Disney magic with a sparkling new Disney version of Ravensburger’s award-winning Labyrinth franchise. From the Disney Mickey Mouse-inspired movers to tiles featuring Encanto’s Mirabel, Disney100 Labyrinth is full of Disney characters and references that will dazzle and delight Disney fans of all ages, making it perfect for family game night. The limited-edition game is now available for purchase on Amazon and at local game stores nationwide.

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (ESGG) is thrilled to announce the company is working with Jazwares to develop a mobile game based on the popular Squishmallows brand. Since its debut in 2017, the iconic Squishmallows brand features unique collectible plush characters with diverse personalities, a unique design, and ultra soft feel. With more than 2,000 Squishmallows to date, the brand continues to captivate fans of all ages, online and in real life, in more than 55 countries. With the ongoing expansion of the Squishmallows brand into various consumer product categories, and a passionate fan base, Squishmallows will now enter the world of mobile gaming with new and iconic characters from fan favorite squads.

Disney’s Encanto fans can listen to the adventures of the Madrigal family and sing along to their favorite soundtrack via the award-winning Toniebox audio player. The new Disney Encanto Tonie features all the hits from the Academy Award® winning animated film, including “The Family Madrigal,” “Surface Pressure,” “We Don’t Talk About Bruno,” “What Else Can I Do?” and “Dos Oruguitas.” Additionally, little listeners are treated to an audio retelling of the Madrigals’ story – in English and Spanish!