Entertainment Licensing News

WildBrain Greenlights Season 3 and Inks New International Distribution Deals for Seasons 1 and 2 of ‘Ruby and the Well’

Ruby and the Well

WildBrain Television is pleased to announce it has greenlit a third season of the hit, magical family drama Ruby and the Well (8×60’), which is now filming in Toronto. The new season is scheduled to deliver this summer and will premiere in Canada on Family Channel in fall 2023.


In Season 3, Ruby emerges from the challenges of the previous season and doubles down on her commitment to being a well keeper. After all, granting wishes is who she is. But as the well heaps on more and more demands and Ruby holds herself to ever-higher standards, something’s got to give. First, it’s school and friends, but when she lets down her family big time, she can’t ignore the problem any longer. Doing it all may prove to be too tricky a balancing act, even for Ruby.


Additionally, WildBrain, which serves as global distributor for Ruby and the Well, has secured new international deals for seasons one and two of the series. AMC Networks International for Spain and YLE for Finland have each signed on for seasons one and two. Prime Video (Germany), Showmax (Africa), TVNZ (New Zealand) and MBC Mauritius (Africa) have picked up season one. SIC (Portugal) and Canada’s national public broadcast Radio-Canada’s online streaming platform, ICI Tou.tv ETXRA, are on board for season two having previously aired season one.


“We’re delighted that families at home and abroad are embracing this wonderful Canadian drama,” said Katie Wilson, VP, Channels and Global Acquisitions at WildBrain Television. “With charming characters and magical storylines, Ruby and the Well is a truly heartwarming series offering a shared experience that our audience needs right now. We’re excited that the adventures with Ruby and her friends will continue in a new season.”


Ruby and the Well season three is a continuation of the heartwarming journey that has enchanted families across Canada and beyond,” said Christina Jennings, Chairman and President, Shaftesbury. “As we launch into this new season, we invite our viewers to join Ruby and her friends on an unforgettable adventure that promises to inspire and entertain.”


Ruby and the Well is produced by Shaftesbury and Family Channel, in association with BYUtv, and with the support of the Shaw Rocket Fund.