Licensing News

Tamagotchi Announces Exciting Licensing Expansions into New Lifestyle Consumer Products

Tamagotchi Licensing

Tamagotchi is coming to the Las Vegas Licensing Expo from June 13 -15th, 2023, at the Mandalay Bay Convention Center in Las Vegas, NV and has big plans to expand the franchise in the North American market even further, allowing fans to engage with the Tamagotchi brand like never before. With over $90 million in sales worldwide, Tamagotchi is a globally loved and recognized brand with fans all over the world and will now be bringing the brand to excited fans in new product categories across apparel, accessories, stationery, food and more.


No stranger to driving trends or working with the licensing sector, Tamagotchi has a strong track record working with licensors to bring the biggest and best properties to market in the Tamagotchi universe in its successful line of Tamagotchi Nanos. Now, the brand is looking for partners to create lifestyle products geared toward the millennial market, who continue to count Tamagotchi among their favorite things.


“Tamagotchi fans are always looking for new ways to personalize their experience and express their fandom. The elevated-grade lifestyle line we are creating will allow the Tamagotchi community to celebrate the much loved brand on a whole new level. We are excited to meet with potential partners and bring Tamagotchi to fans in a whole new way,” says Tara Badie, Bandai Namco Toys & Collectibles America, Senior Director Brand Strategy.


Created in Japan in 1996 and launched in the U.S. the following year, Tamagotchi is the original virtual reality pet which has been entertaining generations with over 90 million units sold to date. Millions of Tamagotchi devices are still sold annually with new devices launched each year. What started as a novelty toy for teens quickly catapulted into a pop-culture phenomenon which continues to entertain and attract new fans.


Partners interested in collaboration opportunities can schedule a meeting by contacting Tara Badie and/or Linh Forse through the Licensing portal or visiting the Bandai Namco Entertainment America’s booth (#F170) June 13-15th at Las Vegas Licensing Expo.


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