Category: Licensing

One of the biggest action figure phenomena of all-time returns this summer with a new look and new attitude for the new millennium. Following the world premiere of a teaser preview for Teenage Mutant Ninja Turtles: Mutant Mayhem, Playmates Toys has revealed a sampling of its Ninja Turtles action figures, vehicles, and role play toys based on the late summer 2023 film. Playmates Toys has the ultimate line of Teenage Mutant Ninja Turtles action figures, vehicles, and iconic role play weapons based on the upcoming film. Toys will be available for purchase in stores and online on June 25.

Kingsmen Creatives Limited (“Kingsmen”), a leading creator of experiences, announced that Kingsmen Xperience, Inc (“Kingsmen Xperience”), its United States location-based entertainment focused subsidiary, and Good Vibrations Holding Co, LLC (“Good Vibrations”), an operator of family oriented destination attractions headed by Robin Turner, one of the co-founders of the highly successful WonderWorks chain of tourism driven attractions, have formed a strategic partnership for branded location based entertainment in North America.

The Star Wars galaxy has fallen to the dark side in a new line of Star Wars Villainous puzzles from Ravensburger. Inspired by the award-winning board game Star Wars (Power of the Dark Side) Villainous, these 1000-piece puzzles depict an alternate reality where heroes fall and the dark side of the Force wins. Five iconic villains are depicted completing their in-game objectives across the puzzle series, now available for purchase on Amazon.

Factory Entertainment has announced that the company has entered into a multi-year agreement with Paramount parent, Viacom International Inc, to expand upon its best-selling line of movie and television collectibles for Star Trek. Factory Entertainment’s Star Trek line will be centered primarily around its high-end prop replica business. Since 2011, the company has established itself as the leader in producing authentic, limited- edition replicas of props and gadgets from popular movie and TV properties.

Hasbro, a global branded entertainment leader, announced today a licensing agreement with Franklin Sports, a leading manufacturer and retailer in the sporting goods industry, to expand its retail production and distribution of NERF Sports products globally. Hasbro will collaborate closely with Franklin to deliver brand-new innovations for the leading action-based performance brand, while expanding the product line’s retail distribution in markets around the world.

 The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, has launched a partnership with Cloudco Entertainment and its iconic property, Madballs. Madballs has sold millions of toys since its initial launch in the 80s and has an extensive consumer products program, inclusive of apparel, video games, comic books, and more. The partnership with Madballs will include the development of digital collectibles and the introduction of a unique Avatar collection. Each Avatar will be based on the original, outrageously disgusting Madballs characters, plus never-before-seen designs from the ‘80s, featuring ghastly faces, grotesque names, and disruptively funny attitudes to match. Customized with unique, randomly generated traits, each Madball boasts over 20 hand-crafted animations and offers a first-of-its-kind experience in The Sandbox metaverse.

Miraculous Ladybug and Cat Noir, the globally popular heroes of ZAG Heroez Miraculous – Tales of Ladybug and Cat Noir animated TV series, make their film debut this year in the US$100+ million animated movie, Ladybug and Cat Noir: The Movie. To celebrate, the movie doll line from ZAG’s global master toy partner, Playmates Toys, will be available at major retailers in fall 2023. The announcement was made today by Jeremy Zag, Founder and CEO, ZAG, and Georgia Manolas Walker, VP of Marketing, Girls Brands, Playmates.

Global independent animation studio ZAG in conjunction with local licensing partners Novabrink and Xalingo have unveiled the first Ghostforce toy products at ABRIN in Sao Paulo, Brazil, the largest event in the toy sector across Latin America. ZAG is most well-known for mega hit global brand Miraculous – Tales of Ladybug and Cat Noir, and Ghostforce; and the company is in production on Melody, an animated feature starring singer, songwriter and actress, Katy Perry. Several additional new IPs are also in development.

Further expanding the Afro Unicorn program and perfectly timed with Women’s History Month, founder and African American trailblazer April Showers announced a new global licensing partner, Magical Beauty, LLC, for the empowerment-led brand with the mission to positively uplift and impact women and children of color. Ms. Showers, founder and CEO of Afro Unicorn, stated: “I am extremely proud of what Afro Unicorn has achieved in less than four years, and I am incredibly grateful for the tremendous amount of support we have received from our licensing and retailer partners, the media, and a whole host of influencers that have shared our story. We are thrilled to add Magical Beauty, our first black-owned global licensing partner, as our newest licensee to offer our fans a whimsical experience in hair care.”