Licensing News

Madballs and The Sandbox Launch Brand New Avatar Collection and Experiences in the Metaverse

Madballs Sandbox

 The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, has launched a partnership with Cloudco Entertainment and its iconic property, Madballs. Madballs has sold millions of toys since its initial launch in the 80s and has an extensive consumer products program, inclusive of apparel, video games, comic books, and more.


The partnership with Madballs will include the development of digital collectibles and the introduction of a unique Avatar collection. Each Avatar will be based on the original, outrageously disgusting Madballs characters, plus never-before-seen designs from the ‘80s, featuring ghastly faces, grotesque names, and disruptively funny attitudes to match. Customized with unique, randomly generated traits, each Madball boasts over 20 hand-crafted animations and offers a first-of-its-kind experience in The Sandbox metaverse.


The Sandbox will be a new home for the iconic brand’s community and fans, adding subversive humor and gross-out elements through challenges, events, and pranks on their newly acquired LAND. Avatars will also unlock utilities and collect specific rewards during upcoming events, including a new multiplayer experience coming out on 21 March 2023, which will grant Avatar holders access to a special reward pool. Eligible holders of Madballs Avatars will receive a wacky Madballs Madness surprise to pair with their virtual Madballs Avatar.


The Avatars will go on sale to the public on 8 March 2023. Registration for the allow list is open here until 6 March at 7pm UTC. Pre-mint for buyers on the allow list will start on 7 March 2023 at 7pm UTC, while the public mint will start on 8 March 2023 at 7pm UTC. The Avatars will be revealed on 10 March 2023 at 7pm UTC.


“Madballs is a staple of 80s culture and has a great track record of transcending media formats across generations,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “I am excited to see what our community, with its youthful energy, will build using this iconic brand.”


“We’re looking forward to bringing this notorious gang of Madballs to the metaverse for the very first time and are stoked to give our fans the opportunity to engage with the brand in a new, unique way,” added Robert Prinzo, Head of Global Licensing, Cloudco Entertainment.


The Sandbox and Madballs partnership follows a successful and highly anticipated collaboration between Madballs, and its archnemesis Garbage Pail Kids, as they duked it out in a “battle of the grossest” across toy, comic book, apparel, and accessories lines.


Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.