Category: Licensing

PowerLocus, a fast-growing consumer technology brand, announced a partnership with Rovio to launch Angry Birds children’s headphones, in a deal facilitated by Angry Birds’ global licensing agency IMG. The high-quality, eye-catching headphones collection aims to make listening to music, watching videos, and remote learning more enjoyable for kids. The first collection of the Angry Birds PowerLocus P2 Kids headphones are made from premium materials and come in four color variations featuring the characters in fun prints.

Award-winning global animation studio ZAG and Horst Brandstätter Group have signed a global agreement to develop and distribute a diverse PLAYMOBIL toy range for the beloved and multi-award winning Miraculous – Tales of Ladybug and Cat Noir franchise. The announcement was made by Jeremy Zag, Founder and CEO, ZAG, and Sibylle Gondolf, Managing Director (Germany, Austria and Switzerland) at leading licensing agency, WildBrain CPLG, who represent the Miraculous brand in Germany, Austria and Switzerland, and brokered the deal for ZAG.

Mattel, Inc and Minecraft have announced a partnership to launch the new Minecraft Creator Series Camp Enderwood DLC (downloadable content) Map. Introducing a host of new characters and a brand-new, immersive gameplay experience, Camp Enderwood is a digital destination developed in partnership between Mattel, Minecraft, and Cyclone Designs, featuring an all-new downloadable map full of unique mini games, available for free download on the Minecraft Marketplace.

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is consolidating its representation of Hasbro and eOne properties with the addition of Italy (Hasbro and eOne) and India (Hasbro only) to its remit. Additionally, WildBrain CPLG’s existing representation deal has been renewed, under which the agency handles Hasbro/eOne’s portfolio of brands in Central and Eastern Europe (CEE), Benelux, the Nordics and Turkey.

Firefly Brand Management is proud to announce that it has been appointed by Media IM Incorporated, LTD as the North American licensing agent for the CGI pre-school and popular YouTube comedy animated series Sunny Bunnies. Targeting kids 3–6-year old’s, Sunny Bunnies (is comprised of 7 seasons 26 x 3:30), are five fluffy bunnies named Turbo, Big Boo, Shiny, Iris and Hopper who can appear anywhere there is light. The Bunnies always bring joy and happiness, beaming down to explore new and exciting locations, finding fun and mischievous games to enjoy. Fast-paced, funny and colorful, these five friends (including two sisters) all have distinct characteristics which children can easily recognize and grow to love. Sunny Bunnies are all about having fun, friendship, discovery, working together and of course, having a good giggle.

The Insights Family, the global leader in kids, teens, parents, and family market intelligence, has launched the third edition of their latest Industry Voice Survey. The 5-10-minute survey (click here) looks to uncover how industry professionals feel working within the family space today, and how their confidence levels for 2023 and the years ahead. Their last Industry Voice report highlighted that only 94% of industry professionals felt that they did not know enough about their audiences and 80% of professionals who work in the kids, teens, parents, and family space did not feel that they had access to reliable market intelligence.

Funko Games has announced the latest assortment of its fandom-inspired Pop! Puzzles featuring beloved pop-culture favorites including SpongeBob SquarePants, Ted Lasso, Marvel’s Guardians of the Galaxy and Jurassic Park. Since the debut of Pop! Puzzles Avatar: The Last Airbender, Teenage Mutant Ninja Turtles, and Elf, Funko Games has contributed to the growing popularity of jigsaw puzzles. Featuring Funko’s signature Pop! Figures, the newest assortment brings fans an immersive pastime experience as they piece together original illustrations inspired by popular films and hit TV shows in pop culture, including Ted Lasso, everyone’s favorite square yellow sponge named SpongeBob, Groot and Gamora from Guardians of the Galaxy, and the heroic Alan Grant from Jurassic Park.

Award-winning global independent animation studio ZAG has launched Miraculous Secrets, its first trading card game for the billion-dollar Miraculous franchise at retail in Germany and Austria and will roll-out to other European countries in the coming months. The announcement was made today by Jeremy Zag, Founder and CEO, ZAG. Miraculous Secrets, from the ZAG Play Toy Division, was developed in partnership with Epopia, the creator of the groundbreaking, multiple award-winning interactive platform that encourages children to read and write who first partnered with ZAG in April 2021, acquiring global licensing rights to ZAG’s brands to create personalized and interactive storytelling. Miraculous Secrets is distributed by Amigo, the well-established European game maker.

The Woobles, the first learn-to-crochet company to leverage emerging ed-tech tools to successfully teach the art of crocheting to complete beginners, just released its first licensed kits- starring Miffy!  Thanks to The Woobles, fans can now crochet their very own Miffy, along with ear-resistable themed accessories. Known for its adorable amigurumi plushies, a collaboration with the marvelous Miffy was a natural fit for The Woobles.